{"id":9315,"date":"2017-02-24T17:57:20","date_gmt":"2017-02-24T16:57:20","guid":{"rendered":"https:\/\/medios.uchceu.es\/elrotativo\/?p=9315"},"modified":"2017-02-24T17:57:20","modified_gmt":"2017-02-24T16:57:20","slug":"la-ceu-uch-celebra-los-marketing-days","status":"publish","type":"post","link":"https:\/\/medios.uchceu.es\/elrotativo\/2017\/02\/24\/la-ceu-uch-celebra-los-marketing-days\/","title":{"rendered":"La CEU-UCH celebra los &#8216;Marketing Days&#8217;"},"content":{"rendered":"<p>La <a href=\"https:\/\/www.uchceu.es\/\" target=\"_blank\">Universidad CEU Cardenal Herrera<\/a> ha celebrado el primero de sus encuentros de \u2018Marketing Days\u2019. Para ello, ha contado con Sergio Maestre, especialista en Marketing Digital Internacional y director de la empresa <a href=\"http:\/\/www.reexporta.com\/\" target=\"_blank\">REEXPORTA LEVANTE<\/a>.<\/p>\n<p>A trav\u00e9s de ejemplos y casos reales, Maestre trat\u00f3 de mostrar la importancia del marketing digital e internacional, aspectos que consider\u00f3 que \u201cdeben ir de la mano\u201d. Con experiencia en m\u00e1s de 350 empresas, la mayor\u00eda PYMES, es consciente de que falta mucho por desarrollar sobre marketing y destac\u00f3 que Internet da visibilidad pero eso no es todo. \u201cHay que tener una estrategia\u201d, puntualiz\u00f3.<\/p>\n<p>El experto recomend\u00f3 que cuando una compa\u00f1\u00eda quiere internacionalizarse, debe ver qu\u00e9 es lo que suele ser lo m\u00e1s visitado en Google o en el buscador m\u00e1s popular del pa\u00eds de destino. El director de REEXPORTA LEVANTE aclar\u00f3 tambi\u00e9n que traducir una p\u00e1gina al idioma m\u00e1s hablado del estado no es suficiente para ser conocido all\u00ed. Adem\u00e1s, hay que llevar a cabo acciones como las campa\u00f1as de publicidad, bajar o subir precios, y adaptar la web en funci\u00f3n de las caracter\u00edsticas de los consumidores, lo que se conoce como &#8216;landing page&#8217;. \u201cSin embargo, no todo el mundo vende online, por lo que tenemos que reforzar la marca o su presencia\u201d, coment\u00f3 Sergio Maestre.<\/p>\n<p>Uno de los grandes problemas, seg\u00fan se\u00f1al\u00f3, es la \u201cmiop\u00eda de la internacionalizaci\u00f3n\u201d, es decir, que muchas veces el producto de una compa\u00f1\u00eda, por muy popular que sea en la naci\u00f3n de origen, es bastante desconocido en el extranjero. Maestre lament\u00f3 que \u201clas firmas espa\u00f1olas son una min\u00fascula parte del comercio internacional\u201d. Por lo tanto, indic\u00f3 la necesidad de trabajar una estrategia de marketing digital para ganar relevancia tanto en pa\u00edses como Australia como en otros m\u00e1s cercanos.<\/p>\n<p>El especialista en marketing digital internacional recomend\u00f3 desarrollar un plan en cinco fases. Primero, hay que analizar la propia empresa, el pa\u00eds de destino, el cliente y el producto. Segundo, hay que marcar los objetivos y estrategia. Para seguir, hay que dise\u00f1ar la arquitectura de la p\u00e1gina web, despu\u00e9s, realizar el lanzamiento y acciones oportunas, y, finalmente, controlar el feedback y actualizarse.<\/p>\n<p>Para Sergio Maestre, este \u00faltimo paso es el m\u00e1s importante del proyecto. \u201cDe nada vale hacer acciones en Internet si no sabemos cu\u00e1l es la respuesta\u201d, argument\u00f3 el director de REEXPORTA LEVANTE.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ha contado con Sergio Maestre, especialista en Marketing Digital Internacional y director de la empresa REEXPORTA LEVANTE.<\/p>\n","protected":false},"author":52,"featured_media":9316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8],"tags":[],"class_list":["post-9315","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economia","category-emprendedores"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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