{"id":8812,"date":"2016-11-27T13:45:01","date_gmt":"2016-11-27T12:45:01","guid":{"rendered":"https:\/\/medios.uchceu.es\/elrotativo\/?p=8812"},"modified":"2016-11-27T20:04:17","modified_gmt":"2016-11-27T19:04:17","slug":"oscar-mayer-marca-elegida-para-el-winner-decide-2017","status":"publish","type":"post","link":"https:\/\/medios.uchceu.es\/elrotativo\/2016\/11\/27\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\/","title":{"rendered":"Oscar Mayer, marca elegida para el Winner Decide 2017"},"content":{"rendered":"<p style=\"text-align: justify\">Victoria Malea \/ 4\u00ba Periodismo<\/p>\n<p style=\"text-align: justify\">El Aula Magna de la Facultad de Humanidades acogi\u00f3 el pasado 23 de noviembre la presentaci\u00f3n del Winner Decide 2017. El concurso, destinado a alumnos de Publicidad y RRPP de la Universidad CEU Cardenal Herrera, les ofrece la posibilidad de realizar una campa\u00f1a publicitaria para una empresa real. En esta edici\u00f3n, la elegida ha sido <a href=\"http:\/\/www.oscarmayer.com.mx\/\">Oscar Mayer.<\/a><\/p>\n<p style=\"text-align: justify\">La novedad de este a\u00f1o respecto a los anteriores es que los alumnos no tendr\u00e1n que ajustarse a un presupuesto fijo. Laura \u00c1lvarez, responsable de la marca de Oscar Mayer en Espa\u00f1a, explic\u00f3 que as\u00ed es como trabajan ellos, no se fija una cantidad econ\u00f3mica para la campa\u00f1a pero \u201cel sentido com\u00fan\u201d no puede perderse. Otra de las novedades de esta edici\u00f3n es que los alumnos no tendr\u00e1n que hacer la campa\u00f1a para un formato concreto y se tendr\u00e1n que inventar lo que en publicidad se conoce como <em>claim, <\/em>es decir, la frase que acompa\u00f1a al logo de la empresa.<\/p>\n<p style=\"text-align: justify\">En a\u00f1os anteriores las marcas exig\u00edan que los alumnos hiciesen una campa\u00f1a que se adaptase para ser emitida en un momento concreto, como puede ser Navidad o los meses de verano. Sin embargo, este a\u00f1o no se han puesto l\u00edmites, Oscar Mayer no ha dado indicaciones sobre lo que quiere. De hecho, Laura \u00c1lvarez expuso el <em>briefing <\/em>de la empresa, las caracter\u00edsticas de la misma, sus p\u00fablicos, sus productos, su n\u00famero de ventas\u2026 y tras esto los alumnos procedieron a preguntar. Ante la respuesta de \u00c1lvarez en la que explic\u00f3 que el presupuesto no estaba fijado\u00a0 alguno de los alumnos comenz\u00f3 a aplaudir y re\u00edrse, no obstante, otros mostraron asombro y, quiz\u00e1s, algo de miedo, porque no tener acotaciones tambi\u00e9n tiene su dificultad. \u201cLa mejor manera de trabajar es partir de los m\u00e1ximos para llegar a los m\u00ednimos\u201d, a\u00f1adi\u00f3 Milagros Benito, directora de comunicaci\u00f3n de McCann.<\/p>\n<p style=\"text-align: justify\">Los alumnos tendr\u00e1n a final de curso que exponer sus proyectos y de todos ellos solo uno ser\u00e1 escogido para hacerse realidad. No se les pide que presenten por obligaci\u00f3n ninguna pieza ya maquetada aunque s\u00ed que reconoci\u00f3 \u00c1lvarez que cuanto m\u00e1s detalle se d\u00e9 m\u00e1s f\u00e1cil ser\u00e1 para los creativos entender el proyecto y hacer que guste.\u00a0 \u201cHay que contar historias que conecten con la gente\u201d, a\u00f1adi\u00f3 la responsable de marca de Oscar Mayer en Espa\u00f1a.<\/p>\n<p style=\"text-align: justify\">\u00a0\u00c1lvarez quiso mostrar su agradecimiento a la Universidad UCH-CEU y a sus alumnos al explicar que al final es un aprendizaje mutuo, no solo de los alumnos. Habr\u00e1 que esperar a los \u00faltimos meses de este curso acad\u00e9mico para saber c\u00f3mo es el proyecto ganador del Winner Decide 2017.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado mi\u00e9rcoles 23 de noviembre el Aula Magna de la CEU-UCH acogi\u00f3 la presentaci\u00f3n del Winner Decide<\/p>\n","protected":false},"author":10,"featured_media":8813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-8812","post","type-post","status-publish","format-standard","has-post-thumbnail","category-universidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oscar Mayer, marca elegida para el Winner Decide 2017 - El Rotativo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medios.uchceu.es\/elrotativo\/2016\/11\/27\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oscar Mayer, marca elegida para el Winner Decide 2017 - El Rotativo\" \/>\n<meta property=\"og:description\" content=\"El pasado mi\u00e9rcoles 23 de noviembre el Aula Magna de la CEU-UCH acogi\u00f3 la presentaci\u00f3n del Winner Decide\" \/>\n<meta property=\"og:url\" content=\"https:\/\/medios.uchceu.es\/elrotativo\/2016\/11\/27\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"El Rotativo\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-27T12:45:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-27T19:04:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/medios.uchceu.es\/elrotativo\/wp-content\/uploads\/sites\/3\/2016\/11\/IMG_20161123_120257.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4160\" \/>\n\t<meta property=\"og:image:height\" content=\"3120\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"El Rotativo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"El Rotativo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/2016\\\/11\\\/27\\\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/2016\\\/11\\\/27\\\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\\\/\"},\"author\":{\"name\":\"El Rotativo\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/#\\\/schema\\\/person\\\/af2f7e9b885d577c3433e445036de623\"},\"headline\":\"Oscar Mayer, marca elegida para el Winner Decide 2017\",\"datePublished\":\"2016-11-27T12:45:01+00:00\",\"dateModified\":\"2016-11-27T19:04:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/2016\\\/11\\\/27\\\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\\\/\"},\"wordCount\":475,\"image\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/2016\\\/11\\\/27\\\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2016\\\/11\\\/IMG_20161123_120257.jpg\",\"articleSection\":[\"Universidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/2016\\\/11\\\/27\\\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\\\/\",\"url\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/2016\\\/11\\\/27\\\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\\\/\",\"name\":\"Oscar Mayer, marca elegida para el Winner Decide 2017 - El Rotativo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/2016\\\/11\\\/27\\\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/2016\\\/11\\\/27\\\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2016\\\/11\\\/IMG_20161123_120257.jpg\",\"datePublished\":\"2016-11-27T12:45:01+00:00\",\"dateModified\":\"2016-11-27T19:04:17+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/#\\\/schema\\\/person\\\/af2f7e9b885d577c3433e445036de623\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/2016\\\/11\\\/27\\\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/2016\\\/11\\\/27\\\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/2016\\\/11\\\/27\\\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\\\/#primaryimage\",\"url\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2016\\\/11\\\/IMG_20161123_120257.jpg\",\"contentUrl\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2016\\\/11\\\/IMG_20161123_120257.jpg\",\"width\":4160,\"height\":3120},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/2016\\\/11\\\/27\\\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Oscar Mayer, marca elegida para el Winner Decide 2017\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/#website\",\"url\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/\",\"name\":\"El Rotativo\",\"description\":\"Peri\u00f3dico elaborado \u00edntegramente por los alumnos de Comunicaci\u00f3n de la Universidad CEU-UCH\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/#\\\/schema\\\/person\\\/af2f7e9b885d577c3433e445036de623\",\"name\":\"El Rotativo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aaf40cc70638408c61ca7a109b2b56d129b82a6992aac38a90e447e3b7d90c3d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aaf40cc70638408c61ca7a109b2b56d129b82a6992aac38a90e447e3b7d90c3d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aaf40cc70638408c61ca7a109b2b56d129b82a6992aac38a90e447e3b7d90c3d?s=96&d=mm&r=g\",\"caption\":\"El Rotativo\"},\"description\":\"Peri\u00f3dico elaborado \u00edntegramente por los alumnos de Comunicaci\u00f3n de la Universidad CEU-UCH\",\"url\":\"https:\\\/\\\/medios.uchceu.es\\\/elrotativo\\\/author\\\/periodico\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Oscar Mayer, marca elegida para el Winner Decide 2017 - El Rotativo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/medios.uchceu.es\/elrotativo\/2016\/11\/27\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\/","og_locale":"es_ES","og_type":"article","og_title":"Oscar Mayer, marca elegida para el Winner Decide 2017 - El Rotativo","og_description":"El pasado mi\u00e9rcoles 23 de noviembre el Aula Magna de la CEU-UCH acogi\u00f3 la presentaci\u00f3n del Winner Decide","og_url":"https:\/\/medios.uchceu.es\/elrotativo\/2016\/11\/27\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\/","og_site_name":"El Rotativo","article_published_time":"2016-11-27T12:45:01+00:00","article_modified_time":"2016-11-27T19:04:17+00:00","og_image":[{"width":4160,"height":3120,"url":"https:\/\/medios.uchceu.es\/elrotativo\/wp-content\/uploads\/sites\/3\/2016\/11\/IMG_20161123_120257.jpg","type":"image\/jpeg"}],"author":"El Rotativo","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"El Rotativo","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/medios.uchceu.es\/elrotativo\/2016\/11\/27\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\/#article","isPartOf":{"@id":"https:\/\/medios.uchceu.es\/elrotativo\/2016\/11\/27\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\/"},"author":{"name":"El Rotativo","@id":"https:\/\/medios.uchceu.es\/elrotativo\/#\/schema\/person\/af2f7e9b885d577c3433e445036de623"},"headline":"Oscar Mayer, marca elegida para el Winner Decide 2017","datePublished":"2016-11-27T12:45:01+00:00","dateModified":"2016-11-27T19:04:17+00:00","mainEntityOfPage":{"@id":"https:\/\/medios.uchceu.es\/elrotativo\/2016\/11\/27\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\/"},"wordCount":475,"image":{"@id":"https:\/\/medios.uchceu.es\/elrotativo\/2016\/11\/27\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/medios.uchceu.es\/elrotativo\/wp-content\/uploads\/sites\/3\/2016\/11\/IMG_20161123_120257.jpg","articleSection":["Universidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/medios.uchceu.es\/elrotativo\/2016\/11\/27\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\/","url":"https:\/\/medios.uchceu.es\/elrotativo\/2016\/11\/27\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\/","name":"Oscar Mayer, marca elegida para el Winner Decide 2017 - El Rotativo","isPartOf":{"@id":"https:\/\/medios.uchceu.es\/elrotativo\/#website"},"primaryImageOfPage":{"@id":"https:\/\/medios.uchceu.es\/elrotativo\/2016\/11\/27\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\/#primaryimage"},"image":{"@id":"https:\/\/medios.uchceu.es\/elrotativo\/2016\/11\/27\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/medios.uchceu.es\/elrotativo\/wp-content\/uploads\/sites\/3\/2016\/11\/IMG_20161123_120257.jpg","datePublished":"2016-11-27T12:45:01+00:00","dateModified":"2016-11-27T19:04:17+00:00","author":{"@id":"https:\/\/medios.uchceu.es\/elrotativo\/#\/schema\/person\/af2f7e9b885d577c3433e445036de623"},"breadcrumb":{"@id":"https:\/\/medios.uchceu.es\/elrotativo\/2016\/11\/27\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/medios.uchceu.es\/elrotativo\/2016\/11\/27\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/medios.uchceu.es\/elrotativo\/2016\/11\/27\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\/#primaryimage","url":"https:\/\/medios.uchceu.es\/elrotativo\/wp-content\/uploads\/sites\/3\/2016\/11\/IMG_20161123_120257.jpg","contentUrl":"https:\/\/medios.uchceu.es\/elrotativo\/wp-content\/uploads\/sites\/3\/2016\/11\/IMG_20161123_120257.jpg","width":4160,"height":3120},{"@type":"BreadcrumbList","@id":"https:\/\/medios.uchceu.es\/elrotativo\/2016\/11\/27\/oscar-mayer-marca-elegida-para-el-winner-decide-2017\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/medios.uchceu.es\/elrotativo\/"},{"@type":"ListItem","position":2,"name":"Oscar Mayer, marca elegida para el Winner Decide 2017"}]},{"@type":"WebSite","@id":"https:\/\/medios.uchceu.es\/elrotativo\/#website","url":"https:\/\/medios.uchceu.es\/elrotativo\/","name":"El Rotativo","description":"Peri\u00f3dico elaborado \u00edntegramente por los alumnos de Comunicaci\u00f3n de la Universidad CEU-UCH","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/medios.uchceu.es\/elrotativo\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/medios.uchceu.es\/elrotativo\/#\/schema\/person\/af2f7e9b885d577c3433e445036de623","name":"El Rotativo","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/aaf40cc70638408c61ca7a109b2b56d129b82a6992aac38a90e447e3b7d90c3d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aaf40cc70638408c61ca7a109b2b56d129b82a6992aac38a90e447e3b7d90c3d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aaf40cc70638408c61ca7a109b2b56d129b82a6992aac38a90e447e3b7d90c3d?s=96&d=mm&r=g","caption":"El Rotativo"},"description":"Peri\u00f3dico elaborado \u00edntegramente por los alumnos de Comunicaci\u00f3n de la Universidad CEU-UCH","url":"https:\/\/medios.uchceu.es\/elrotativo\/author\/periodico\/"}]}},"_links":{"self":[{"href":"https:\/\/medios.uchceu.es\/elrotativo\/wp-json\/wp\/v2\/posts\/8812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medios.uchceu.es\/elrotativo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medios.uchceu.es\/elrotativo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/elrotativo\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/elrotativo\/wp-json\/wp\/v2\/comments?post=8812"}],"version-history":[{"count":0,"href":"https:\/\/medios.uchceu.es\/elrotativo\/wp-json\/wp\/v2\/posts\/8812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/elrotativo\/wp-json\/wp\/v2\/media\/8813"}],"wp:attachment":[{"href":"https:\/\/medios.uchceu.es\/elrotativo\/wp-json\/wp\/v2\/media?parent=8812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medios.uchceu.es\/elrotativo\/wp-json\/wp\/v2\/categories?post=8812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medios.uchceu.es\/elrotativo\/wp-json\/wp\/v2\/tags?post=8812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}