{"id":6266,"date":"2015-02-04T19:00:22","date_gmt":"2015-02-04T19:00:22","guid":{"rendered":"https:\/\/medios.uchceu.es\/elrotativo\/?p=6266"},"modified":"2015-02-04T19:05:42","modified_gmt":"2015-02-04T19:05:42","slug":"el-valor-de-las-ideas-para-mario-moretti","status":"publish","type":"post","link":"https:\/\/medios.uchceu.es\/elrotativo\/2015\/02\/04\/el-valor-de-las-ideas-para-mario-moretti\/","title":{"rendered":"El valor de las ideas para Mario Moretti"},"content":{"rendered":"<figure id=\"attachment_6268\" aria-describedby=\"caption-attachment-6268\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/medios.uchceu.es\/elrotativo\/wp-content\/uploads\/sites\/3\/2015\/02\/FMM1147.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6268\" src=\"https:\/\/medios.uchceu.es\/elrotativo\/wp-content\/uploads\/sites\/3\/2015\/02\/FMM1147-300x195.jpg\" alt=\"FOTO MORETTI\" width=\"500\" height=\"325\" \/><\/a><figcaption id=\"caption-attachment-6268\" class=\"wp-caption-text\">Mario Moretti en el Palacio de Colomina. \/ Foto: CEU<\/figcaption><\/figure>\n<p style=\"text-align: justify\">Mario Moretti, presidente del Grupo GEOX, expuso ayer su ponencia \u201cEmprendedurismo en la era global\u201d en el Palacio de Colomina CEU, lo hizo ante un numeroso p\u00fablico compuesto por profesores y alumnos de la Universidad CEU Cardenal Herrera y tambi\u00e9n algunos representantes del sector empresarial de Valencia.<\/p>\n<p style=\"text-align: justify\">Moretti, que es Doctor Honoris Causa y presidente del Consejo Asesor Internacional de la UCH CEU, explic\u00f3 algunos puntos fuertes de la innovaci\u00f3n empresarial y de c\u00f3mo ha llegado con una idea a ser una gran empresa. \u201cLa innovaci\u00f3n est\u00e1 compuesta por tres elementos: crear o modificar una cosa, patentar la idea y experimentar\u201d, asegur\u00f3 el italiano, siendo \u00e9stos los pilares fundamentales en los que se bas\u00f3 su discurso.<\/p>\n<p style=\"text-align: justify\">\u201cLo m\u00e1s importante para las personas es el cerebro, las ideas, \u00e9stas valen m\u00e1s que una f\u00e1brica y cuyo \u00e9xito ser\u00e1 mayor conforme m\u00e1s problemas resuelvan\u201d, asegur\u00f3 el ponente, recordando tambi\u00e9n a su discurso de investidura como Doctor Honoris Causa. Moretti se\u00f1al\u00f3 que hacen falta m\u00e1s ideas \u00fanicas, innovadoras, que logren satisfacer una demanda latente. \u201cEl problema del emprendimiento en Europa est\u00e1 en la incapacidad de convertir las ideas en proyectos competitivos\u201d, subray\u00f3 el presidente del grupo GEOX.<\/p>\n<p style=\"text-align: justify\">\u201cUna de las grandes ventajas que tienen los Estados Unidos de Am\u00e9rica es que han patentado productos que son muy rentables y eso es una cuesti\u00f3n cultural en la que llevan la delantera\u201d, asegur\u00f3 Moretti, qui\u00e9n a\u00f1adi\u00f3 que Italia es conocida por la pizza, el helado y el caf\u00e9 espresso \u201cpero no lo patentaron y ahora empresas como Starbucks lo vende convirti\u00e9ndose en una de las mayores cadenas de cafeter\u00edas del mundo\u201d, explic\u00f3. \u201cEs una idea europea, pero un negocio americano\u201d, subray\u00f3 el Doctor Honoris Causa.<\/p>\n<p style=\"text-align: justify\">Mario Moretti habl\u00f3 tambi\u00e9n del papel de las universidades en la formaci\u00f3n de emprendedores, ya que, a su parecer, las empresas no pueden asumir por si mismas esa formaci\u00f3n. \u201cLa innovaci\u00f3n deber\u00eda ense\u00f1arse en el sistema educativo, deber\u00eda haber m\u00e1s profesores en las empresas y m\u00e1s empresarios en la universidad\u201d, recalc\u00f3 el ponente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El presidente del Grupo GEOX, expuso su ponencia \u201cEmprendedurismo en la era global\u201d en el Palacio de Colomina CEU<\/p>\n","protected":false},"author":18,"featured_media":6269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[290,1132,866,425,1133,798,809],"class_list":["post-6266","post","type-post","status-publish","format-standard","has-post-thumbnail","category-emprendedores","tag-economia-2","tag-emprendedor","tag-empresas","tag-idea","tag-negocio","tag-trabajo","tag-universidad-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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