{"id":77773,"date":"2019-05-14T10:49:28","date_gmt":"2019-05-14T08:49:28","guid":{"rendered":"https:\/\/medios.uchceu.es\/actualidad-ceu\/?p=77773"},"modified":"2022-12-19T13:43:32","modified_gmt":"2022-12-19T12:43:32","slug":"iniciativa-y-creatividad-para-conversar-con-las-audiencias","status":"publish","type":"post","link":"https:\/\/medios.uchceu.es\/actualidad-ceu\/iniciativa-y-creatividad-para-conversar-con-las-audiencias\/","title":{"rendered":"Iniciativa y creatividad para conversar con las audiencias"},"content":{"rendered":"<p><strong>El profesor <a href=\"https:\/\/www.uchceu.es\/directorio\/pemartinez\" target=\"_blank\" rel=\"noopener noreferrer\">Jos\u00e9 Mart\u00ednez S\u00e1ez<\/a> participa como experto invitado en un encuentro de colegios internacionales en el \u00e1rea mediterr\u00e1nea<\/strong><\/p>\n<figure id=\"attachment_77775\" aria-describedby=\"caption-attachment-77775\" style=\"width: 2398px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-77775 size-full\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-1.jpg\" alt=\"El profesor de la CEU UCH Jos\u00e9 Mart\u00ednez S\u00e1ez, en el encuentro de centros American School celebrado en Valencia.\" width=\"2398\" height=\"1643\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-1.jpg 2398w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-1-300x206.jpg 300w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-1-768x526.jpg 768w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-1-1060x726.jpg 1060w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-1-1200x822.jpg 1200w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-1-100x70.jpg 100w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-1-218x150.jpg 218w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-1-696x477.jpg 696w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-1-1068x732.jpg 1068w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-1-613x420.jpg 613w\" sizes=\"auto, (max-width: 2398px) 100vw, 2398px\" \/><figcaption id=\"caption-attachment-77775\" class=\"wp-caption-text\">El profesor de la CEU UCH Jos\u00e9 Mart\u00ednez S\u00e1ez, en el encuentro de centros American School celebrado en Valencia. Foto: ASV.<\/figcaption><\/figure>\n<p>El profesor del Grado en Publicidad y Relaciones P\u00fablicas de la CEU UCH <a href=\"https:\/\/www.uchceu.es\/directorio\/pemartinez\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Jos\u00e9 Mart\u00ednez S\u00e1ez<\/strong><\/a> ha sido <strong>invitado como experto<\/strong> al encuentro internacional en Valencia de coordinadores de marketing y comunicaci\u00f3n y directores de los colegios American Overseas School of Rome, American School of Madrid, American School of Barcelona, American School of Milan, <a href=\"https:\/\/asvalencia.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">American School of Valencia<\/a>, American School of Turin y Benjamin Franklin International School de Barcelona.<!--more--><\/p>\n<p>En una sesi\u00f3n dedicada a las <strong>tendencias de comunicaci\u00f3n<\/strong> en la era digital, Mart\u00ednez anim\u00f3 a los responsables de estos centros educativos internacionales a tomar la iniciativa en la conversaci\u00f3n con sus audiencias y afrontar este di\u00e1logo con creatividad, para responder a sus expectativas de una forma m\u00e1s interactiva.<\/p>\n<p><strong>Jos\u00e9 Mart\u00ednez<\/strong> es profesor de <strong>Creatividad Publicitaria<\/strong> y de <strong>Innovaci\u00f3n en Comunicaci\u00f3n<\/strong> en la Universidad CEU Cardenal Herrera de Valencia y coordinador internacional de la Facultad de Humanidades y Ciencias de la Comunicaci\u00f3n. Adem\u00e1s, es investigador principal de un grupo de investigaci\u00f3n cuyo proyecto tiene por t\u00edtulo \u00ab<a href=\"https:\/\/www.uchceu.es\/grupos-lineas-investigacion\/rocklove\" target=\"_blank\" rel=\"noopener noreferrer\">Un poco de Rock&amp;Love<\/a>: identificaci\u00f3n de los recursos creativos empleados por las marcas para lograr la conexi\u00f3n con los consumidores en la era digital. Bases de un nuevo modelo te\u00f3rico para la comunicaci\u00f3n de las marcas\u00bb.<\/p>\n<div id='gallery-1' class='gallery galleryid-77773 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-2-150x150.jpg 150w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-2-280x280.jpg 280w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-3-150x150.jpg 150w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-3-280x280.jpg 280w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-4-150x150.jpg 150w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2019\/05\/american-school-pepe-martinez-4-280x280.jpg 280w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><strong>M\u00e1s informaci\u00f3n, en la web de American School of Valencia.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El profesor Jos\u00e9 Mart\u00ednez S\u00e1ez participa como experto invitado en un encuentro de colegios internacionales en el \u00e1rea mediterr\u00e1nea El profesor del Grado en Publicidad y Relaciones P\u00fablicas de la CEU UCH Jos\u00e9 Mart\u00ednez S\u00e1ez ha sido invitado como experto al encuentro internacional en Valencia de coordinadores de marketing y comunicaci\u00f3n y directores de los [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":77775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[12,20,37,17,1089],"tags":[1207,647,605],"class_list":["post-77773","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gente-ceu","category-profesores-gente-ceu","category-x-slider-genteceu","category-xmaquetacion","category-destacada_home1","tag-grupo-rocklove","tag-internacional","tag-profesores-gente-ceu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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