{"id":75085,"date":"2018-12-10T16:26:17","date_gmt":"2018-12-10T15:26:17","guid":{"rendered":"https:\/\/medios.uchceu.es\/actualidad-ceu\/?p=75085"},"modified":"2020-11-10T21:53:42","modified_gmt":"2020-11-10T20:53:42","slug":"amunt-el-marketing","status":"publish","type":"post","link":"https:\/\/medios.uchceu.es\/actualidad-ceu\/amunt-el-marketing\/","title":{"rendered":"\u00a1Amunt el marketing!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-75090\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/12\/alumnos-ceu-con-director-marketing-valencia-cf.jpg\" alt=\"\" width=\"2100\" height=\"1243\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/12\/alumnos-ceu-con-director-marketing-valencia-cf.jpg 2100w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/12\/alumnos-ceu-con-director-marketing-valencia-cf-300x178.jpg 300w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/12\/alumnos-ceu-con-director-marketing-valencia-cf-768x455.jpg 768w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/12\/alumnos-ceu-con-director-marketing-valencia-cf-1060x627.jpg 1060w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/12\/alumnos-ceu-con-director-marketing-valencia-cf-696x412.jpg 696w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/12\/alumnos-ceu-con-director-marketing-valencia-cf-1068x632.jpg 1068w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/12\/alumnos-ceu-con-director-marketing-valencia-cf-710x420.jpg 710w\" sizes=\"auto, (max-width: 2100px) 100vw, 2100px\" \/><\/p>\n<p>Los alumnos del CEU han tenido la oportunidad de saber m\u00e1s sobre la historia y la comunicaci\u00f3n de una entidad emblem\u00e1tica que acaba de cumplir cien a\u00f1os de existencia: el <strong>Valencia CF<\/strong>. Y lo han hecho de la mano de <strong>Jorge Garc\u00eda<\/strong>, director de Marketing del club <em>ch\u00e9<\/em>.<\/p>\n<p>El experto ha visitado el CEU para inaugurar Marketing Days, el ciclo de charlas que organiza anualmente la Facultad de Empresa de la Universidad CEU Cardenal Herrera para que los alumnos conozcan el d\u00eda a d\u00eda del marketing a trav\u00e9s de testimonios de profesionales de prestigio.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"es\" dir=\"ltr\">Comenzamos la conferencia <a href=\"https:\/\/twitter.com\/hashtag\/MarketingDays?src=hash&amp;ref_src=twsrc%5Etfw\">#MarketingDays<\/a> <a href=\"https:\/\/twitter.com\/valenciacf?ref_src=twsrc%5Etfw\">@valenciacf<\/a> con Jorge Garc\u00eda 100 a\u00f1os de historia y marketing en <a href=\"https:\/\/twitter.com\/uchceu?ref_src=twsrc%5Etfw\">@uchceu<\/a> <a href=\"https:\/\/t.co\/fOdB9GBnw9\">pic.twitter.com\/fOdB9GBnw9<\/a><\/p>\n<p>&mdash; Marketing CEU-UCH (@MarketingUCH) <a href=\"https:\/\/twitter.com\/MarketingUCH\/status\/1070342456988712960?ref_src=twsrc%5Etfw\">December 5, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>\u00abUn sentimiento eterno\u00bb<\/strong><\/p>\n<p>Este el el lema de la campa\u00f1a de marketing que el Valencia CF\u00a0ha puesto en marcha con motivo de su centenario. Una campa\u00f1a que recuerda los momentos memorables del equipo y que refleja la esencia del club, su historia de superaci\u00f3n y lucha, as\u00ed como su internacionalidad.<\/p>\n<blockquote><p>&#8216;El departamento de marketing tiene que conocer a los clientes para tomar buenas decisiones, adaptarse a las necesidades actuales e innovar&#8217;<\/p><\/blockquote>\n<p>A lo largo de su encuentro con alumnos, Jorge Garc\u00eda ha ido desgranando <strong>algunas claves para ejecutar\u00a0una exitosa pol\u00edtica de marketing<\/strong>. \u00abLa actitud y la creatividad han de estar presentes\u00bb, ha asegurado el ponente. \u00abEl departamento de marketing tiene que conocer a los clientes para tomar buenas decisiones. Ha de adaptarse a las necesidades actuales e innovar buscando nuevas formas para que llegue la informaci\u00f3n a los p\u00fablicos\u201d, ha a\u00f1adido el experto.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-75091\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/12\/director-marketing-valencia-cf-en-ceu.jpg\" alt=\"\" width=\"2118\" height=\"1650\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/12\/director-marketing-valencia-cf-en-ceu.jpg 2118w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/12\/director-marketing-valencia-cf-en-ceu-300x234.jpg 300w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/12\/director-marketing-valencia-cf-en-ceu-768x598.jpg 768w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/12\/director-marketing-valencia-cf-en-ceu-1060x826.jpg 1060w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/12\/director-marketing-valencia-cf-en-ceu-696x542.jpg 696w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/12\/director-marketing-valencia-cf-en-ceu-1068x832.jpg 1068w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/12\/director-marketing-valencia-cf-en-ceu-539x420.jpg 539w\" sizes=\"auto, (max-width: 2118px) 100vw, 2118px\" \/><\/p>\n<p>El director de Marketing del Valencia CF considera\u00a0importante <strong>cuidar al m\u00e1ximo el modo de publicitarse ante los patrocinadores<\/strong>. \u00abHay que estudiar c\u00f3mo mostrar la marca de la mejor manera posible y encontrar otros modos de hacerla visible y destacable\u00bb, ha asegurado.<\/p>\n<p>Hay que saber \u00abc\u00f3mo queremos que nos vean fuera\u00bb.\u00a0\u00ab<strong>El mensaje y los valores<\/strong> con los que la empresa quiere identificarse\u00a0deben visibilizarse en cada una de las acciones de marketing, para que los aficionados y los patrocinadores y futuros patrocinadores se vean reflejados\u00bb, ha asegurado Garc\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los alumnos del CEU han tenido la oportunidad de saber m\u00e1s sobre la historia y la comunicaci\u00f3n de una entidad emblem\u00e1tica que acaba de cumplir cien a\u00f1os de existencia: el Valencia CF. Y lo han hecho de la mano de Jorge Garc\u00eda, director de Marketing del club ch\u00e9. El experto ha visitado el CEU para [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":75090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1410,35,36,38,17],"tags":[151,179,278],"class_list":["post-75085","post","type-post","status-publish","format-standard","has-post-thumbnail","category-es-noticia","category-x-slider-campus-valencia","category-x-slider-formacion","category-x-slider-home","category-xmaquetacion","tag-dpto-economia-y-empresa","tag-facultad-derecho-empresa-y-ciencias-politicas","tag-marketing-days"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00a1Amunt el marketing!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/amunt-el-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a1Amunt el marketing!\" \/>\n<meta property=\"og:description\" content=\"Los alumnos del CEU han tenido la oportunidad de saber m\u00e1s sobre la historia y la comunicaci\u00f3n de una entidad emblem\u00e1tica que acaba de cumplir cien a\u00f1os de existencia: el Valencia CF. 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Sanjuanbenito","author_link":"https:\/\/medios.uchceu.es\/actualidad-ceu\/author\/marisa\/"},"uagb_comment_info":0,"uagb_excerpt":"Los alumnos del CEU han tenido la oportunidad de saber m\u00e1s sobre la historia y la comunicaci\u00f3n de una entidad emblem\u00e1tica que acaba de cumplir cien a\u00f1os de existencia: el Valencia CF. Y lo han hecho de la mano de Jorge Garc\u00eda, director de Marketing del club ch\u00e9. El experto ha visitado el CEU para&hellip;","_links":{"self":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/posts\/75085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/comments?post=75085"}],"version-history":[{"count":1,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/posts\/75085\/revisions"}],"predecessor-version":[{"id":95736,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/posts\/75085\/revisions\/95736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/media\/75090"}],"wp:attachment":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/media?parent=75085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/categories?post=75085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/tags?post=75085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}