{"id":74012,"date":"2018-10-17T14:09:14","date_gmt":"2018-10-17T12:09:14","guid":{"rendered":"https:\/\/medios.uchceu.es\/actualidad-ceu\/?p=74012"},"modified":"2023-04-05T09:34:34","modified_gmt":"2023-04-05T07:34:34","slug":"formacion-en-marketing-para-alumnos-de-bachillerato","status":"publish","type":"post","link":"https:\/\/medios.uchceu.es\/actualidad-ceu\/formacion-en-marketing-para-alumnos-de-bachillerato\/","title":{"rendered":"Formaci\u00f3n en Marketing para alumnos de Bachillerato"},"content":{"rendered":"<ul>\n<li><strong><em>M\u00e1s de 150 estudiantes de diez colegios de la provincia de Alicante realizar\u00e1n una campa\u00f1a promocional en el proyecto Marketing Experience del CEU y Panama Jack<\/em><\/strong><\/li>\n<\/ul>\n<p>Elaborar una campa\u00f1a de marketing con los productos Panama Jack utilizando la t\u00e9cnica del storytelling es el reto al que se enfrentan m\u00e1s de 150 alumnos de diez colegios de la provincia de Alicante dentro de la <a href=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/un-video-juego-solidario-sobre-la-marca-panama-jack-gana-la-primera-edicion-del-marketing-experience-ceu\/\">segunda edici\u00f3n del proyecto Marketing Experience<\/a> que organiza la <a href=\"https:\/\/www.uchceu.es\/estudios\/centro-elche\">Universidad Cardenal Herrera CEU de Elche<\/a> y la <a href=\"https:\/\/www.panamajack.es\/home\">empresa Panama Jack<\/a>. El objetivo de esta iniciativa es acercar la realidad empresarial al \u00e1mbito de la educaci\u00f3n secundaria y de bachillerato usando como plataforma el enfoque y la metodolog\u00eda del conocimiento universitario.<\/p>\n<figure id=\"attachment_74015\" aria-describedby=\"caption-attachment-74015\" style=\"width: 3888px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-74015\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/10\/IMG_6828.jpg\" alt=\"\" width=\"3888\" height=\"2592\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/10\/IMG_6828.jpg 3888w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/10\/IMG_6828-300x200.jpg 300w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/10\/IMG_6828-768x512.jpg 768w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/10\/IMG_6828-1060x707.jpg 1060w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/10\/IMG_6828-696x464.jpg 696w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/10\/IMG_6828-1068x712.jpg 1068w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/10\/IMG_6828-630x420.jpg 630w\" sizes=\"auto, (max-width: 3888px) 100vw, 3888px\" \/><figcaption id=\"caption-attachment-74015\" class=\"wp-caption-text\">M\u00e1s de 150 estudiantes de bachillerato de Alicante competir\u00e1n por crear una campa\u00f1a para Panama Jack<\/figcaption><\/figure>\n<p>Durante cinco meses, los estudiantes de los colegios <a href=\"https:\/\/colegioelvallealicante.com\/\">El Valle de Alicante<\/a>, <a href=\"https:\/\/jesuitinaselche.es\/\">Jesuitinas de Elche<\/a>, <a href=\"https:\/\/lopedevega.es\/\">Lope de Vega de Benidorm<\/a>, <a href=\"https:\/\/www.colegioceualicante.es\/\">CEU Jes\u00fas Mar\u00eda<\/a>, <a href=\"https:\/\/www.ladevesaschoolelche.es\/\">La Devesa School<\/a>, <a href=\"https:\/\/angeldelaguarda.eu\/\">Angel de la Guarda<\/a>, <a href=\"https:\/\/alicante.salesianos.edu\/\">Salesianos de Alicante<\/a>, <a href=\"https:\/\/mlfalicante.org\/\">Liceo Franc\u00e9s de Alicante<\/a>, <a href=\"https:\/\/www.fomento.edu\/altozano\/\">Altozano<\/a> y <a href=\"https:\/\/newtoncollege.es\/\/\">Laude Newton College<\/a>, trabajar\u00e1n, con la tutorizaci\u00f3n de alumnos y profesores de Marketing del CEU, en desarrollar un proyecto en el que se integren los conceptos de cliente y producto para desarrollar una campa\u00f1a para Panama Jack.<\/p>\n<p>Previamente, los estudiantes de bachillerato han tenido unas sesiones formativas espec\u00edficas de introducci\u00f3n al Marketing y de las t\u00e9cnicas de storytelling, impartidas por los profesores de Marketing del CEU-UCH, Gabriel Ravello y Ana Poveda, as\u00ed como un briefing de producto y marca, a cargo de la directora General de Panama Jack, Patricia Vicente.<\/p>\n<p>Una vez sentadas las bases, ser\u00e1n los propios centros educativos los que crear\u00e1n diferentes equipos en sus escuelas con el objetivo de que los alumnos realicen diferentes trabajos y elegir, entre los del mismo centro, un equipo y proyecto ganador, que saldr\u00e1 elegido en un duelo final a mediados de marzo de 2019, con la presentaci\u00f3n de todos los proyectos.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1s de 150 estudiantes de diez colegios de la provincia de Alicante realizar\u00e1n una campa\u00f1a promocional en el proyecto Marketing Experience del CEU y Panama Jack Elaborar una campa\u00f1a de marketing con los productos Panama Jack utilizando la t\u00e9cnica del storytelling es el reto al que se enfrentan m\u00e1s de 150 alumnos de diez colegios [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":74013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1410,30],"tags":[1120,217,1059],"class_list":["post-74012","post","type-post","status-publish","format-standard","has-post-thumbnail","category-es-noticia","category-nota-de-prensa-elche","tag-alumnos-bachillerato","tag-grado-marketing","tag-panama-jack"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Formaci\u00f3n en Marketing para alumnos de Bachillerato<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/formacion-en-marketing-para-alumnos-de-bachillerato\/\" \/>\n<meta property=\"og:locale\" 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