{"id":65653,"date":"2017-05-22T18:58:19","date_gmt":"2017-05-22T16:58:19","guid":{"rendered":"https:\/\/medios.uchceu.es\/actualidad-ceu\/?p=65653"},"modified":"2023-02-24T09:29:30","modified_gmt":"2023-02-24T08:29:30","slug":"bugamap-el-business-game-de-mapfre-vuelve-al-ceu","status":"publish","type":"post","link":"https:\/\/medios.uchceu.es\/actualidad-ceu\/bugamap-el-business-game-de-mapfre-vuelve-al-ceu\/","title":{"rendered":"BugaMAP: el business game de Mapfre vuelve al CEU"},"content":{"rendered":"<p><strong>Por segundo a\u00f1o consecutivo, los estudiantes de Direcci\u00f3n de Empresas del CEU de Valencia han puesto a prueba su capacidad estrat\u00e9gica como empresarios, gracias al juego de simulaci\u00f3n empresarial de la <a href=\"https:\/\/www.fundacionmapfre.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fundaci\u00f3n Mapfre<\/a><\/strong><\/p>\n<figure id=\"attachment_65654\" aria-describedby=\"caption-attachment-65654\" style=\"width: 2400px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-65654\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/05\/bugamap-mapfre-ceu-uch-2017-1.jpg\" alt=\"Representantes de la Fundaci\u00f3n Mapfre junto al profesor del CEU Juan Pardo, en la presentaci\u00f3n del business game BugaMAP en el CEU.\" width=\"2400\" height=\"1700\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/05\/bugamap-mapfre-ceu-uch-2017-1.jpg 2400w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/05\/bugamap-mapfre-ceu-uch-2017-1-300x213.jpg 300w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/05\/bugamap-mapfre-ceu-uch-2017-1-768x544.jpg 768w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/05\/bugamap-mapfre-ceu-uch-2017-1-696x493.jpg 696w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/05\/bugamap-mapfre-ceu-uch-2017-1-100x70.jpg 100w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/05\/bugamap-mapfre-ceu-uch-2017-1-1068x757.jpg 1068w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/05\/bugamap-mapfre-ceu-uch-2017-1-593x420.jpg 593w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><figcaption id=\"caption-attachment-65654\" class=\"wp-caption-text\">Representantes de la Fundaci\u00f3n Mapfre junto al profesor del CEU Juan Pardo, en la presentaci\u00f3n del business game BugaMAP en el CEU.<\/figcaption><\/figure>\n<p>\u00bfC\u00f3mo tomar decisiones en las distintas \u00e1reas de gesti\u00f3n de una compa\u00f1\u00eda de seguros? \u00bfC\u00f3mo conocer su impacto en la cuota de mercado, los resultados y la solvencia de la compa\u00f1\u00eda? Estos son los objetivos del <strong>juego de simulaci\u00f3n empresarial de Mapfre: BugaMAP<\/strong>. En este <strong><em>business game<\/em> sobre estrategia empresarial aplicada al mercado asegurador<\/strong> han podido participar, por segundo curso consecutivo, los estudiantes de cuarto del <strong>Grado en Direcci\u00f3n de Empresas<\/strong><strong> del CEU-UCH<\/strong>, como parte de los contenidos de la de la asignatura de Simulaci\u00f3n Empresarial, que imparte el <strong>profesor <\/strong><strong>Juan Pardo<\/strong><strong> Albiach<\/strong>.<\/p>\n<p><!--more-->Junto a ellos, combinando sus conocimientos de estrategia en la gesti\u00f3n empresarial, han participado tambi\u00e9n los estudiantes de los dobles grados de <a href=\"https:\/\/www.uchceu.es\/estudios\/doble-grado\/direccion-empresas-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Direcci\u00f3n de Empresas con<\/strong><strong> Marketing<\/strong><\/a><strong> y<\/strong><a href=\"https:\/\/www.uchceu.es\/estudios\/doble-grado\/direccion-empresas-derecho\" target=\"_blank\" rel=\"noopener noreferrer\"><strong> Derecho<\/strong><\/a>, adem\u00e1s de los alumnos de la asignatura de Sistemas de Planificaci\u00f3n de Sistemas Empresariales, de Ingenier\u00eda Inform\u00e1tica de Sistemas de Informaci\u00f3n.<\/p>\n<p>El reto de este <em>business game<\/em> fue presentado a los estudiantes por Ana Serrano Garc\u00eda, Directora de BugaMAP de la Fundaci\u00f3n Mapfre; Miguel Peraile Saiz, Director Comercial de Empresas de la Direcci\u00f3n General Territorial ESTE; y Rafael Izquierdo, del Servicio de Estudios Mapfre.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-65655\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/05\/bugamap-mapfre-ceu-uch-2017-2.jpg\" alt=\"\" width=\"2400\" height=\"1600\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/05\/bugamap-mapfre-ceu-uch-2017-2.jpg 2400w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/05\/bugamap-mapfre-ceu-uch-2017-2-300x200.jpg 300w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/05\/bugamap-mapfre-ceu-uch-2017-2-768x512.jpg 768w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/05\/bugamap-mapfre-ceu-uch-2017-2-696x464.jpg 696w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/05\/bugamap-mapfre-ceu-uch-2017-2-1068x712.jpg 1068w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/05\/bugamap-mapfre-ceu-uch-2017-2-630x420.jpg 630w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por segundo a\u00f1o consecutivo, los estudiantes de Direcci\u00f3n de Empresas del CEU de Valencia han puesto a prueba su capacidad estrat\u00e9gica como empresarios, gracias al juego de simulaci\u00f3n empresarial de la Fundaci\u00f3n Mapfre \u00bfC\u00f3mo tomar decisiones en las distintas \u00e1reas de gesti\u00f3n de una compa\u00f1\u00eda de seguros? \u00bfC\u00f3mo conocer su impacto en la cuota de [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":65655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1410],"tags":[930,874,151,203,214,261],"class_list":["post-65653","post","type-post","status-publish","format-standard","has-post-thumbnail","category-es-noticia","tag-doble-grado-ade-derecho","tag-doble-grado-marketing-ade","tag-dpto-economia-y-empresa","tag-grado-direccion-de-empresas","tag-grado-ingenieria-informatica","tag-innovacion-educativa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BugaMAP: el business game de Mapfre vuelve al CEU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/bugamap-el-business-game-de-mapfre-vuelve-al-ceu\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BugaMAP: el business game de Mapfre vuelve al CEU\" \/>\n<meta property=\"og:description\" content=\"Por segundo a\u00f1o consecutivo, los estudiantes de Direcci\u00f3n de Empresas del CEU de Valencia han puesto a prueba su capacidad estrat\u00e9gica como empresarios, gracias al juego de simulaci\u00f3n empresarial de la Fundaci\u00f3n Mapfre \u00bfC\u00f3mo tomar decisiones en las distintas \u00e1reas de gesti\u00f3n de una compa\u00f1\u00eda de seguros? 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