{"id":65071,"date":"2017-03-21T15:20:59","date_gmt":"2017-03-21T14:20:59","guid":{"rendered":"https:\/\/medios.uchceu.es\/actualidad-ceu\/?p=65071"},"modified":"2023-03-21T12:13:24","modified_gmt":"2023-03-21T11:13:24","slug":"innovacion-sobre-innovacion-en-marketing-days","status":"publish","type":"post","link":"https:\/\/medios.uchceu.es\/actualidad-ceu\/innovacion-sobre-innovacion-en-marketing-days\/","title":{"rendered":"Innovaci\u00f3n sobre innovaci\u00f3n en Marketing Days"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/NpgQc-9L1lc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>La innovaci\u00f3n es la clave que explica\u00a0la docencia en la Universidad CEU Cardenal Herrera. Una muestra de ello es la \u00faltima sesi\u00f3n de <strong>Marketing Days<\/strong>, donde los estudiantes\u00a0han tenido la oportunidad de aprender sobre innovaci\u00f3n en <strong>retail<\/strong> mediante una novedosa estrategia metodol\u00f3gica de an\u00e1lisis, <strong>la pecera<\/strong>, que potencia la participaci\u00f3n activa de los alumnos en su\u00a0proceso de aprendizaje.<\/p>\n<p>La\u00a0sesi\u00f3n se ha estructurado en dos partes. Durante la primera mitad, la ponente, <strong>Cristina Gaona<\/strong>\u00a0-consultora experta en comercio\/retail y tutora consultora de <strong><a href=\"https:\/\/www.ivace.es\/index.php\/val\/?lang=ca\">IVACE <\/a><\/strong>(Instituto Valenciano de la Exportaci\u00f3n de la Generalitat Valenciana)- ha explicado a los alumnos los fundamentos de la innovaci\u00f3n en el <em>retail <\/em>atendiendo a cuestiones como las nuevas tendencias de consumo de los <strong><em>Milenials<\/em><\/strong>, el <strong><em>shopping<\/em><\/strong>, la <em><strong>gamificaci\u00f3n<\/strong>, <\/em>la <strong>inteligencia cognitiva\u00a0<\/strong>y la <strong>omnicanalidad<\/strong>.<\/p>\n<p>Lo \u00abnormal\u00bb. Pero, en lugar del tradicional turno de preguntas, la ponente\u00a0se ha encontrado con un debate diferente. La clase se ha dispuesto en dos c\u00edrculos conc\u00e9ntricos. En el interior, un grupo de estudiantes conversaba con la experta con la ayuda de un moderador, el profesor organizador de la actividad, <strong>Paco Suay<\/strong>. Cada uno de los integrantes del c\u00edrculo exterior solo pod\u00eda escuchar&#8230;\u00a0hasta el momento en el que alg\u00fan integrante del interior le ced\u00eda su lugar. En suma, como explica uno de los alumnos que ha participado, <strong>C\u00e1ndid Penalba<\/strong>, estudiante del Doble Grado en Direcci\u00f3n de Empresas y Marketing del CEU: un m\u00e9todo \u00abque te permite formar parte de la formaci\u00f3n que recibes y asienta\u00a0mejor el conocimiento\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La innovaci\u00f3n es la clave que explica\u00a0la docencia en la Universidad CEU Cardenal Herrera. Una muestra de ello es la \u00faltima sesi\u00f3n de Marketing Days, donde los estudiantes\u00a0han tenido la oportunidad de aprender sobre innovaci\u00f3n en retail mediante una novedosa estrategia metodol\u00f3gica de an\u00e1lisis, la pecera, que potencia la participaci\u00f3n activa de los alumnos en [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":65080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1410,35,36,38,761,17],"tags":[151,217],"class_list":["post-65071","post","type-post","status-publish","format-standard","has-post-thumbnail","category-es-noticia","category-x-slider-campus-valencia","category-x-slider-formacion","category-x-slider-home","category-destacada-web","category-xmaquetacion","tag-dpto-economia-y-empresa","tag-grado-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovaci\u00f3n sobre innovaci\u00f3n en Marketing Days<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/innovacion-sobre-innovacion-en-marketing-days\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovaci\u00f3n sobre innovaci\u00f3n en Marketing Days\" \/>\n<meta property=\"og:description\" content=\"La innovaci\u00f3n es la clave que explica\u00a0la docencia en la Universidad CEU Cardenal Herrera. 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Una muestra de ello es la \u00faltima sesi\u00f3n de Marketing Days, donde los estudiantes\u00a0han tenido la oportunidad de aprender sobre innovaci\u00f3n en retail mediante una novedosa estrategia metodol\u00f3gica de an\u00e1lisis, la pecera, que potencia la participaci\u00f3n activa de los alumnos en&hellip;","_links":{"self":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/posts\/65071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/comments?post=65071"}],"version-history":[{"count":2,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/posts\/65071\/revisions"}],"predecessor-version":[{"id":157686,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/posts\/65071\/revisions\/157686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/media\/65080"}],"wp:attachment":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/media?parent=65071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/categories?post=65071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/tags?post=65071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}