{"id":54749,"date":"2014-12-15T11:27:10","date_gmt":"2014-12-15T10:27:10","guid":{"rendered":"https:\/\/medios.uchceu.es\/actualidad-ceu\/?p=54749"},"modified":"2020-11-10T22:49:15","modified_gmt":"2020-11-10T21:49:15","slug":"el-dircom-de-divina-pastora-participa-en-el-ciclo-de-la-ceu-uch-marketing-days","status":"publish","type":"post","link":"https:\/\/medios.uchceu.es\/actualidad-ceu\/el-dircom-de-divina-pastora-participa-en-el-ciclo-de-la-ceu-uch-marketing-days\/","title":{"rendered":"El dircom de Divina Pastora participa en el ciclo de la CEU-UCH Marketing Days"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/nB5KOrlgZIk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>La Universidad CEU Cardenal Herrera acigi\u00f3 hace unos d\u00edas una nueva sesi\u00f3n de su consolidado ciclo de conferencias Marketing Days, a cargo, en esta ocasi\u00f3n, de <strong>Antonio Pr\u00f3sper G\u00f3mez<\/strong>, director de Comunicaci\u00f3n y Marketing de Divina Pastora Seguros.<\/p>\n<p>El dircom protagoniz\u00f3 una intensa jornada, que comenz\u00f3 con la charla a los estudiantes del Grado en Direcci\u00f3n de Empresas y el Grado en Marketing de la CEU-UCH, continu\u00f3 con una entrevista en plat\u00f3s a cargo de un grupo de alumnos y concluy\u00f3, ya por la tarde, con una tertulia de expertos en el Palacio de Colomina CEU.<\/p>\n<p>En su charla matinal, Pr\u00f3sper repas\u00f3 la historia de la marca desde los a\u00f1os 70 hasta la actualidad, haciendo hincapi\u00e9 en los cambios decisivos que se produjeron en 2006, cuando surgieron los nuevos departamentos de marketing y comunicaci\u00f3n, y en 2008, en que lleg\u00f3 el patrocinio deportivo como eje de comunicaci\u00f3n de la marca.<\/p>\n<p>\u201cEs un sector muy competitivo, con empresas muy potentes y hasta hace unos a\u00f1os, nuestro presupuesto era 0 euros\u201d, explic\u00f3 Pr\u00f3sper. De esta forma, las carreras populares se convirtieron en impulsoras del nombre de Divina Pastora. \u201cAl principio ten\u00edamos de retorno en publicity 28 millones de euros y este a\u00f1o tenemos m\u00e1s de 60\u201d, asegur\u00f3 el dircom respecto a los beneficios de la notoriedad del patrocinio. \u201cHemos tenido la suerte del \u2018boom\u2019 a nivel nacional del \u2018running\u2019\u201d, afirm\u00f3.<\/p>\n<p>Antonio Pr\u00f3sper destac\u00f3, as\u00ed mismo, que Divina Pastora Seguros eligi\u00f3 el deporte por los valores, la vinculaci\u00f3n emocional con el cliente y la universalidad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Universidad CEU Cardenal Herrera acigi\u00f3 hace unos d\u00edas una nueva sesi\u00f3n de su consolidado ciclo de conferencias Marketing Days, a cargo, en esta ocasi\u00f3n, de Antonio Pr\u00f3sper G\u00f3mez, director de Comunicaci\u00f3n y Marketing de Divina Pastora Seguros. El dircom protagoniz\u00f3 una intensa jornada, que comenz\u00f3 con la charla a los estudiantes del Grado en [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":54840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1410,26,17],"tags":[85,203,217],"class_list":["post-54749","post","type-post","status-publish","format-standard","has-post-thumbnail","category-es-noticia","category-x-cuadritos-home","category-xmaquetacion","tag-campus-valencia","tag-grado-direccion-de-empresas","tag-grado-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El dircom de Divina Pastora participa en el ciclo de la CEU-UCH Marketing Days<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/el-dircom-de-divina-pastora-participa-en-el-ciclo-de-la-ceu-uch-marketing-days\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El dircom de Divina Pastora participa en el ciclo de la CEU-UCH Marketing Days\" \/>\n<meta property=\"og:description\" content=\"La Universidad CEU Cardenal Herrera acigi\u00f3 hace unos d\u00edas una nueva sesi\u00f3n de su consolidado ciclo de conferencias Marketing Days, a cargo, en esta ocasi\u00f3n, de Antonio Pr\u00f3sper G\u00f3mez, director de Comunicaci\u00f3n y Marketing de Divina Pastora Seguros. 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Sanjuanbenito","author_link":"https:\/\/medios.uchceu.es\/actualidad-ceu\/author\/marisa\/"},"uagb_comment_info":0,"uagb_excerpt":"La Universidad CEU Cardenal Herrera acigi\u00f3 hace unos d\u00edas una nueva sesi\u00f3n de su consolidado ciclo de conferencias Marketing Days, a cargo, en esta ocasi\u00f3n, de Antonio Pr\u00f3sper G\u00f3mez, director de Comunicaci\u00f3n y Marketing de Divina Pastora Seguros. El dircom protagoniz\u00f3 una intensa jornada, que comenz\u00f3 con la charla a los estudiantes del Grado en&hellip;","_links":{"self":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/posts\/54749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/comments?post=54749"}],"version-history":[{"count":1,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/posts\/54749\/revisions"}],"predecessor-version":[{"id":95822,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/posts\/54749\/revisions\/95822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/media\/54840"}],"wp:attachment":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/media?parent=54749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/categories?post=54749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/tags?post=54749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}