{"id":202492,"date":"2026-11-12T09:39:02","date_gmt":"2026-11-12T08:39:02","guid":{"rendered":"https:\/\/medios.uchceu.es\/actualidad-ceu\/?p=202492"},"modified":"2026-11-12T09:39:02","modified_gmt":"2026-11-12T08:39:02","slug":"el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide","status":"publish","type":"post","link":"https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/","title":{"rendered":"El desaf\u00edo ya tiene nombre: CUPRA protagoniza el Winner Decide"},"content":{"rendered":"<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">La Facultad de Humanidades y Ciencias de la Comunicaci\u00f3n presenta la vigesimoctava edici\u00f3n de este proyecto acad\u00e9mico, que acercar\u00e1 al alumnado de Publicidad y Relaciones P\u00fablicas a los desaf\u00edos estrat\u00e9gicos de una de las marcas m\u00e1s innovadoras del sector de la automoci\u00f3n.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:210,&quot;335559739&quot;:210,&quot;335559740&quot;:300}\">\u00a0<\/span><\/li>\n<\/ul>\n<div id='gallery-1' class='gallery galleryid-202492 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/winner-decide-2026-4\/'><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"464\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-4-1060x706.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-4-1060x706.jpg 1060w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-4-300x200.jpg 300w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-4-768x512.jpg 768w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-4-1536x1024.jpg 1536w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-4-150x100.jpg 150w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-4-696x464.jpg 696w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-4-1068x712.jpg 1068w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-4-1920x1280.jpg 1920w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-4-630x420.jpg 630w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-4.jpg 2048w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/winner-decide-2026-10\/'><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"464\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-10-1060x706.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-10-1060x706.jpg 1060w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-10-300x200.jpg 300w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-10-768x512.jpg 768w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-10-1536x1024.jpg 1536w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-10-150x100.jpg 150w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-10-696x464.jpg 696w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-10-1068x712.jpg 1068w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-10-1920x1280.jpg 1920w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-10-630x420.jpg 630w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-10.jpg 2048w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><span data-contrast=\"auto\">La Facultad de Humanidades y Ciencias de la Comunicaci\u00f3n de la <a href=\"https:\/\/www.uchceu.es\/\">Universidad CEU Cardenal Herrera<\/a> ha presentado una nueva edici\u00f3n del <strong>Winner Decide<\/strong>, una iniciativa que, desde hace 28 a\u00f1os, acerca al alumnado del <a href=\"https:\/\/www.uchceu.es\/grado-publicidad-relaciones-publicas\"><strong>Grado en Publicidad y Relaciones P\u00fablicas<\/strong> <\/a>a la realidad profesional a trav\u00e9s de la resoluci\u00f3n de retos planteados por marcas de referencia.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:210,&quot;335559739&quot;:210,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La presentaci\u00f3n tuvo lugar en el Aula Magna de la Facultad y reuni\u00f3 a estudiantes y profesionales en una jornada que marc\u00f3 el inicio de una nueva edici\u00f3n del proyecto. Durante su intervenci\u00f3n, el decano de la Facultad, <a href=\"https:\/\/www.uchceu.es\/directorio\/jose-manuel-amiguet-esteban\">Jos\u00e9 Amiguet<\/a>, reflexion\u00f3 sobre la importancia de la toma de decisiones en el \u00e1mbito empresarial y de la comunicaci\u00f3n. <strong>\u00abLo m\u00e1s dif\u00edcil para una marca es decidir\u00bb<\/strong>, afirm\u00f3, destacando la necesidad de comprender los procesos de decisi\u00f3n y de generar alternativas estrat\u00e9gicas capaces de aportar valor.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:210,&quot;335559739&quot;:210,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Uno de los momentos m\u00e1s esperados de la jornada lleg\u00f3 con la revelaci\u00f3n de la marca protagonista de esta edici\u00f3n. <a href=\"https:\/\/www.uchceu.es\/directorio\/sandra-femenia-almerich\">Sandra Femenia<\/a>, vicedecana del Grado en Publicidad y Relaciones P\u00fablicas,\u00a0que\u00a0anunci\u00f3\u00a0al cliente,\u00a0<strong>CUPRA<\/strong>, la\u00a0marca\u00a0con la que trabajar\u00e1 el alumnado durante el desarrollo del Winner Decide, una noticia que fue recibida con entusiasmo y aplausos por parte de los estudiantes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:210,&quot;335559739&quot;:210,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<div id='gallery-2' class='gallery galleryid-202492 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/winner-decide-2026-53\/'><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"464\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-53-1060x706.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-53-1060x706.jpg 1060w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-53-300x200.jpg 300w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-53-768x512.jpg 768w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-53-1536x1024.jpg 1536w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-53-150x100.jpg 150w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-53-696x464.jpg 696w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-53-1068x712.jpg 1068w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-53-1920x1280.jpg 1920w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-53-630x420.jpg 630w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-53.jpg 2048w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/winner-decide-2026-7\/'><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"464\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-7-1060x706.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-7-1060x706.jpg 1060w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-7-300x200.jpg 300w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-7-768x512.jpg 768w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-7-1536x1024.jpg 1536w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-7-150x100.jpg 150w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-7-696x464.jpg 696w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-7-1068x712.jpg 1068w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-7-1920x1280.jpg 1920w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-7-630x420.jpg 630w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-7.jpg 2048w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<div id='gallery-3' class='gallery galleryid-202492 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/winner-decide-2026-36\/'><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"464\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-36-1060x706.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-36-1060x706.jpg 1060w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-36-300x200.jpg 300w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-36-768x512.jpg 768w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-36-1536x1024.jpg 1536w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-36-150x100.jpg 150w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-36-696x464.jpg 696w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-36-1068x712.jpg 1068w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-36-1920x1280.jpg 1920w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-36-630x420.jpg 630w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-36.jpg 2048w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/winner-decide-2026-12\/'><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"464\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-12-1060x706.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-12-1060x706.jpg 1060w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-12-300x200.jpg 300w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-12-768x512.jpg 768w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-12-1536x1024.jpg 1536w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-12-150x100.jpg 150w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-12-696x464.jpg 696w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-12-1068x712.jpg 1068w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-12-1920x1280.jpg 1920w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-12-630x420.jpg 630w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-12.jpg 2048w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><span data-contrast=\"auto\">La sesi\u00f3n cont\u00f3 con la participaci\u00f3n de representantes de la firma automovil\u00edstica, entre ellos V\u00edctor Sarasola, director comercial de CUPRA Espa\u00f1a; Jorge Sabino, Area Manager de la zona Levante; Hermelando Mart\u00ednez, director gerente; as\u00ed como Luis Cornejo y Andrea Mart\u00ednez.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:210,&quot;335559739&quot;:210,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Tras la presentaci\u00f3n de la compa\u00f1\u00eda, <strong>V\u00edctor Sarasola<\/strong> fue el encargado de trasladar el briefing inicial al alumnado y compartir las claves de la estrategia y el posicionamiento de la marca. Durante su intervenci\u00f3n, destac\u00f3 la importancia de convertir las ideas en resultados:<strong> \u00abLo bueno no es tener una buena estrategia, sino saber implementarla\u00bb.<\/strong><\/span><strong>\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">En esta edici\u00f3n, los <strong>estudiantes trabajar\u00e1n en el desarrollo de un plan de lanzamiento<\/strong> local para el nuevo CUPRA Raval en Valencia. El desaf\u00edo va m\u00e1s all\u00e1 del dise\u00f1o de una campa\u00f1a de comunicaci\u00f3n y plantea un reto integral de negocio, en el que los participantes <strong>deber\u00e1n dise\u00f1ar una propuesta capaz de transformar el conocimiento de la marca en consideraci\u00f3n, prueba y venta.<\/strong><\/span><strong>\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">Con esta nueva edici\u00f3n, el Winner Decide reafirma su compromiso con una <strong>formaci\u00f3n conectada con la realidad profesional<\/strong>, ofreciendo a los futuros publicitarios la oportunidad de enfrentarse a desaf\u00edos reales de la mano de\u00a0marcas\u00a0l\u00edderes y aplicar sus conocimientos a casos con impacto directo en el mercado.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Facultad de Humanidades y Ciencias de la Comunicaci\u00f3n presenta la vigesimoctava edici\u00f3n de este proyecto acad\u00e9mico, que acercar\u00e1 al alumnado de Publicidad y Relaciones P\u00fablicas a los desaf\u00edos estrat\u00e9gicos de una de las marcas m\u00e1s innovadoras del sector de la automoci\u00f3n.\u00a0 La Facultad de Humanidades y Ciencias de la Comunicaci\u00f3n de la Universidad CEU [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":202497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[41,1410,12,15,25,26,35,37,38,17,1090],"tags":[607,85,180,221,407],"class_list":["post-202492","post","type-post","status-publish","format-standard","has-post-thumbnail","category-alumnos-gente-ceu","category-es-noticia","category-gente-ceu","category-invitados-gente-ceu","category-x-alumnos-home","category-x-cuadritos-home","category-x-slider-campus-valencia","category-x-slider-genteceu","category-x-slider-home","category-xmaquetacion","category-destacada_home2","tag-alumnos-gente-ceu","tag-campus-valencia","tag-facultad-humanidades-y-ciencias-de-la-comunicacion","tag-grado-publicidad-y-relaciones-publicas","tag-winner-decide"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El desaf\u00edo ya tiene nombre: CUPRA protagoniza el Winner Decide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El desaf\u00edo ya tiene nombre: CUPRA protagoniza el Winner Decide\" \/>\n<meta property=\"og:description\" content=\"La Facultad de Humanidades y Ciencias de la Comunicaci\u00f3n presenta la vigesimoctava edici\u00f3n de este proyecto acad\u00e9mico, que acercar\u00e1 al alumnado de Publicidad y Relaciones P\u00fablicas a los desaf\u00edos estrat\u00e9gicos de una de las marcas m\u00e1s innovadoras del sector de la automoci\u00f3n.\u00a0 La Facultad de Humanidades y Ciencias de la Comunicaci\u00f3n de la Universidad CEU [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/\" \/>\n<meta property=\"og:site_name\" content=\"Actualidad CEU\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UCHCEU\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-12T08:39:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Macarena Dolz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uchceu\" \/>\n<meta name=\"twitter:site\" content=\"@uchceu\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Macarena Dolz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\\\/\"},\"author\":{\"name\":\"Macarena Dolz\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/#\\\/schema\\\/person\\\/8d7d4ba38f50a00c9b7184b3432d4d7c\"},\"headline\":\"El desaf\u00edo ya tiene nombre: CUPRA protagoniza el Winner Decide\",\"datePublished\":\"2026-11-12T08:39:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\\\/\"},\"wordCount\":526,\"publisher\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/11\\\/WINNER-DECIDE-2026-5.jpg\",\"keywords\":[\"Alumnos\",\"Campus Valencia\",\"Facultad Humanidades y Ciencias de la Comunicaci\u00f3n\",\"Grado Publicidad y Relaciones P\u00fablicas\",\"Winner-Decide\"],\"articleSection\":[\"Alumnos\",\"Es noticia\",\"Gente CEU\",\"Invitados\",\"x alumnos home\",\"x cuadritos home\",\"x slider campus valencia\",\"x slider genteceu\",\"x slider home\",\"xMaquetaci\u00f3n\",\"xSegunda noticia en home\"],\"inLanguage\":\"es\"},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\\\/\",\"url\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\\\/\",\"name\":\"El desaf\u00edo ya tiene nombre: CUPRA protagoniza el Winner Decide\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/11\\\/WINNER-DECIDE-2026-5.jpg\",\"datePublished\":\"2026-11-12T08:39:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\\\/#primaryimage\",\"url\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/11\\\/WINNER-DECIDE-2026-5.jpg\",\"contentUrl\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/11\\\/WINNER-DECIDE-2026-5.jpg\",\"width\":2048,\"height\":1365},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El desaf\u00edo ya tiene nombre: CUPRA protagoniza el Winner Decide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/#website\",\"url\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/\",\"name\":\"Actualidad CEU\",\"description\":\"El peri\u00f3dico de la Universidad CEU Cardenal Herrera\",\"publisher\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/#organization\"},\"alternateName\":\"AC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/#organization\",\"name\":\"Universidad CEU Cardenal Herrera\",\"url\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2018\\\/11\\\/logotipo-ceu-uch-gris.png\",\"contentUrl\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2018\\\/11\\\/logotipo-ceu-uch-gris.png\",\"width\":540,\"height\":140,\"caption\":\"Universidad CEU Cardenal Herrera\"},\"image\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UCHCEU\",\"https:\\\/\\\/x.com\\\/uchceu\",\"https:\\\/\\\/www.instagram.com\\\/uchceu_universidad\",\"https:\\\/\\\/www.linkedin.com\\\/school\\\/497316\",\"https:\\\/\\\/www.youtube.com\\\/ceuvalencia\",\"https:\\\/\\\/www.tiktok.com\\\/@uchceu_universidad\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/#\\\/schema\\\/person\\\/8d7d4ba38f50a00c9b7184b3432d4d7c\",\"name\":\"Macarena Dolz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b5156cc376ad2691c605aba0a45b27314001276f5ee91cc62225a4fdbfde829e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b5156cc376ad2691c605aba0a45b27314001276f5ee91cc62225a4fdbfde829e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b5156cc376ad2691c605aba0a45b27314001276f5ee91cc62225a4fdbfde829e?s=96&d=mm&r=g\",\"caption\":\"Macarena Dolz\"},\"url\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/author\\\/mdolz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El desaf\u00edo ya tiene nombre: CUPRA protagoniza el Winner Decide","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/","og_locale":"es_ES","og_type":"article","og_title":"El desaf\u00edo ya tiene nombre: CUPRA protagoniza el Winner Decide","og_description":"La Facultad de Humanidades y Ciencias de la Comunicaci\u00f3n presenta la vigesimoctava edici\u00f3n de este proyecto acad\u00e9mico, que acercar\u00e1 al alumnado de Publicidad y Relaciones P\u00fablicas a los desaf\u00edos estrat\u00e9gicos de una de las marcas m\u00e1s innovadoras del sector de la automoci\u00f3n.\u00a0 La Facultad de Humanidades y Ciencias de la Comunicaci\u00f3n de la Universidad CEU [&hellip;]","og_url":"https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/","og_site_name":"Actualidad CEU","article_publisher":"https:\/\/www.facebook.com\/UCHCEU","article_published_time":"2026-11-12T08:39:02+00:00","og_image":[{"width":2048,"height":1365,"url":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5.jpg","type":"image\/jpeg"}],"author":"Macarena Dolz","twitter_card":"summary_large_image","twitter_creator":"@uchceu","twitter_site":"@uchceu","twitter_misc":{"Escrito por":"Macarena Dolz","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/#article","isPartOf":{"@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/"},"author":{"name":"Macarena Dolz","@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/#\/schema\/person\/8d7d4ba38f50a00c9b7184b3432d4d7c"},"headline":"El desaf\u00edo ya tiene nombre: CUPRA protagoniza el Winner Decide","datePublished":"2026-11-12T08:39:02+00:00","mainEntityOfPage":{"@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/"},"wordCount":526,"publisher":{"@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/#organization"},"image":{"@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/#primaryimage"},"thumbnailUrl":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5.jpg","keywords":["Alumnos","Campus Valencia","Facultad Humanidades y Ciencias de la Comunicaci\u00f3n","Grado Publicidad y Relaciones P\u00fablicas","Winner-Decide"],"articleSection":["Alumnos","Es noticia","Gente CEU","Invitados","x alumnos home","x cuadritos home","x slider campus valencia","x slider genteceu","x slider home","xMaquetaci\u00f3n","xSegunda noticia en home"],"inLanguage":"es"},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/","url":"https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/","name":"El desaf\u00edo ya tiene nombre: CUPRA protagoniza el Winner Decide","isPartOf":{"@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/#primaryimage"},"image":{"@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/#primaryimage"},"thumbnailUrl":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5.jpg","datePublished":"2026-11-12T08:39:02+00:00","breadcrumb":{"@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/#primaryimage","url":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5.jpg","contentUrl":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5.jpg","width":2048,"height":1365},{"@type":"BreadcrumbList","@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/el-desafio-ya-tiene-nombre-cupra-protagoniza-el-winner-decide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/medios.uchceu.es\/actualidad-ceu\/"},{"@type":"ListItem","position":2,"name":"El desaf\u00edo ya tiene nombre: CUPRA protagoniza el Winner Decide"}]},{"@type":"WebSite","@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/#website","url":"https:\/\/medios.uchceu.es\/actualidad-ceu\/","name":"Actualidad CEU","description":"El peri\u00f3dico de la Universidad CEU Cardenal Herrera","publisher":{"@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/#organization"},"alternateName":"AC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/medios.uchceu.es\/actualidad-ceu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/#organization","name":"Universidad CEU Cardenal Herrera","url":"https:\/\/medios.uchceu.es\/actualidad-ceu\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/#\/schema\/logo\/image\/","url":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/11\/logotipo-ceu-uch-gris.png","contentUrl":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/11\/logotipo-ceu-uch-gris.png","width":540,"height":140,"caption":"Universidad CEU Cardenal Herrera"},"image":{"@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UCHCEU","https:\/\/x.com\/uchceu","https:\/\/www.instagram.com\/uchceu_universidad","https:\/\/www.linkedin.com\/school\/497316","https:\/\/www.youtube.com\/ceuvalencia","https:\/\/www.tiktok.com\/@uchceu_universidad"]},{"@type":"Person","@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/#\/schema\/person\/8d7d4ba38f50a00c9b7184b3432d4d7c","name":"Macarena Dolz","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/b5156cc376ad2691c605aba0a45b27314001276f5ee91cc62225a4fdbfde829e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b5156cc376ad2691c605aba0a45b27314001276f5ee91cc62225a4fdbfde829e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b5156cc376ad2691c605aba0a45b27314001276f5ee91cc62225a4fdbfde829e?s=96&d=mm&r=g","caption":"Macarena Dolz"},"url":"https:\/\/medios.uchceu.es\/actualidad-ceu\/author\/mdolz\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5.jpg",2048,1365,false],"thumbnail":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-150x150.jpg",150,150,true],"medium":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-300x200.jpg",300,200,true],"medium_large":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-768x512.jpg",696,464,true],"large":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-1060x706.jpg",696,464,true],"listado":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-310x174.jpg",310,174,true],"nuevaweb":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-280x280.jpg",280,280,true],"destacadablogs":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-580x280.jpg",580,280,true],"1536x1536":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5.jpg",2048,1365,false],"td_150x0":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-150x100.jpg",150,100,true],"td_218x150":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-218x150.jpg",218,150,true],"td_300x0":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-300x200.jpg",300,200,true],"td_324x400":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-324x400.jpg",324,400,true],"td_485x360":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-485x360.jpg",485,360,true],"td_696x0":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-696x464.jpg",696,464,true],"td_1068x0":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-1068x712.jpg",1068,712,true],"td_1920x0":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-1920x1280.jpg",1920,1280,true],"td_0x420":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-630x420.jpg",630,420,true],"td_80x60":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-80x60.jpg",80,60,true],"td_100x70":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-100x70.jpg",100,70,true],"td_265x198":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-265x198.jpg",265,198,true],"td_324x160":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-324x160.jpg",324,160,true],"td_324x235":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-324x235.jpg",324,235,true],"td_356x220":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-356x220.jpg",356,220,true],"td_356x364":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-356x364.jpg",356,364,true],"td_533x261":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-533x261.jpg",533,261,true],"td_534x462":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-534x462.jpg",534,462,true],"td_696x385":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-696x385.jpg",696,385,true],"td_741x486":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-741x486.jpg",741,486,true],"td_1068x580":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2026\/11\/WINNER-DECIDE-2026-5-1068x580.jpg",1068,580,true]},"uagb_author_info":{"display_name":"Macarena Dolz","author_link":"https:\/\/medios.uchceu.es\/actualidad-ceu\/author\/mdolz\/"},"uagb_comment_info":0,"uagb_excerpt":"La Facultad de Humanidades y Ciencias de la Comunicaci\u00f3n presenta la vigesimoctava edici\u00f3n de este proyecto acad\u00e9mico, que acercar\u00e1 al alumnado de Publicidad y Relaciones P\u00fablicas a los desaf\u00edos estrat\u00e9gicos de una de las marcas m\u00e1s innovadoras del sector de la automoci\u00f3n.\u00a0 La Facultad de Humanidades y Ciencias de la Comunicaci\u00f3n de la Universidad CEU&hellip;","_links":{"self":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/posts\/202492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/users\/128"}],"replies":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/comments?post=202492"}],"version-history":[{"count":3,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/posts\/202492\/revisions"}],"predecessor-version":[{"id":202522,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/posts\/202492\/revisions\/202522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/media\/202497"}],"wp:attachment":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/media?parent=202492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/categories?post=202492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/tags?post=202492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}