{"id":172919,"date":"2024-05-21T17:57:07","date_gmt":"2024-05-21T15:57:07","guid":{"rendered":"https:\/\/medios.uchceu.es\/actualidad-ceu\/?p=172919"},"modified":"2024-05-21T17:57:13","modified_gmt":"2024-05-21T15:57:13","slug":"talento-y-estrategia-en-la-vii-marketing-experience","status":"publish","type":"post","link":"https:\/\/medios.uchceu.es\/actualidad-ceu\/talento-y-estrategia-en-la-vii-marketing-experience\/","title":{"rendered":"Talento y estrategia en la VII Marketing Experience"},"content":{"rendered":"\n

Estudiantes de Laude Newton College, Colegio Altozano y CEU Jes\u00fas Mar\u00eda triunfan en el concurso de advergaming organizado por CEU UCH y Panama Jack<\/strong><\/h2>\n\n\n\n
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La Universidad CEU Cardenal Herrera, en colaboraci\u00f3n con Panama Jack, ha celebrado la s\u00e9ptima edici\u00f3n del concurso \u00abMarketing Experience\u00bb, un evento que ha puesto de manifiesto el ingenio y la habilidad estrat\u00e9gica de los j\u00f3venes talentos en el campo del marketing digital. Este a\u00f1o, la competencia se centr\u00f3 en el advergaming, desafiando a los estudiantes de bachillerato a crear campa\u00f1as de marketing que no solo capturaran la atenci\u00f3n del p\u00fablico, sino que tambi\u00e9n resonaran efectivamente con los consumidores.<\/p>\n\n\n\n

El Colegio Laude Newton College de Elche se llev\u00f3 el premio al mejor proyecto global, una distinci\u00f3n que se otorg\u00f3 tras una evaluaci\u00f3n rigurosa por parte de un jurado experto. El proyecto fue elogiado por su capacidad para abordar integralmente el reto planteado, integrando todos los componentes de manera efectiva y presentando el advergaming de manera original y cautivadora. La propuesta no solo cumpli\u00f3 con los criterios t\u00e9cnicos, sino que tambi\u00e9n destac\u00f3 por su coherencia y originalidad, criterios clave para su \u00e9xito.<\/p>\n\n\n\n

Por su parte, el Colegio Altozano recibi\u00f3 una menci\u00f3n especial por su creatividad, un premio bien merecido dada la singularidad de su enfoque tanto en la concepci\u00f3n como en la implementaci\u00f3n de su proyecto. Este reconocimiento subraya la importancia de la innovaci\u00f3n en el marketing digital, especialmente en una era donde capturar la atenci\u00f3n del consumidor es m\u00e1s desafiante que nunca. Por \u00faltimo, el Colegio CEU Jes\u00fas Mar\u00eda fue reconocido con una menci\u00f3n especial a la mejor estrategia. Su proyecto destac\u00f3 por la s\u00f3lida fundamentaci\u00f3n en la propuesta de valor de Panama Jack, evidenciando un profundo entendimiento de la marca y su p\u00fablico objetivo, lo que es crucial para el \u00e9xito de cualquier campa\u00f1a de marketing.<\/p>\n\n\n\n

Proyectos profesionales<\/strong><\/h2>\n\n\n\n

Gabriel Ravello, profesor de Marketing en la Universidad CEU Cardenal Herrera y miembro del jurado, destac\u00f3 la calidad y el nivel de profesionalismo de los proyectos presentados: \u201cEste a\u00f1o hemos visto propuestas excepcionales que no solo demuestran habilidades t\u00e9cnicas, sino tambi\u00e9n una comprensi\u00f3n profunda de los principios de marketing. Estos estudiantes han aplicado conceptos avanzados de manera creativa y estrat\u00e9gica, prepar\u00e1ndolos para un futuro prometedor en el sector.\u201d<\/p>\n\n\n\n

El jurado, compuesto tambi\u00e9n por Juli\u00e1n S\u00e1nchez, Ana Isabel Mateos, Ana Poveda y Silvia Bocanegra de Panama Jack, evalu\u00f3 los proyectos bas\u00e1ndose en m\u00faltiples factores, incluyendo la consistencia del objetivo de marketing, la adecuaci\u00f3n al p\u00fablico objetivo, y la originalidad en la propuesta de advergaming. La evaluaci\u00f3n final se centr\u00f3 en la capacidad del juego para volverse viral, un elemento cada vez m\u00e1s importante en la estrategia de marketing moderna.<\/p>\n\n\n\n

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Estudiantes de Laude Newton College, Colegio Altozano y CEU Jes\u00fas Mar\u00eda triunfan en el concurso de advergaming organizado por CEU UCH y Panama Jack La Universidad CEU Cardenal Herrera, en colaboraci\u00f3n con Panama Jack, ha celebrado la s\u00e9ptima edici\u00f3n del concurso \u00abMarketing Experience\u00bb, un evento que ha puesto de manifiesto el ingenio y la habilidad […]<\/p>\n","protected":false},"author":57,"featured_media":172942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[12,20,34],"tags":[84,1996,1199],"class_list":["post-172919","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gente-ceu","category-profesores-gente-ceu","category-x-slider-campus-elche","tag-campus-elche","tag-grado-de-marketing","tag-marketing-experience"],"yoast_head":"\nTalento y estrategia en la VII Marketing Experience Certamen de 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habilidad…","_links":{"self":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/posts\/172919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/comments?post=172919"}],"version-history":[{"count":1,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/posts\/172919\/revisions"}],"predecessor-version":[{"id":172945,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/posts\/172919\/revisions\/172945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/media\/172942"}],"wp:attachment":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/media?parent=172919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/categories?post=172919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-json\/wp\/v2\/tags?post=172919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}