{"id":149357,"date":"2022-12-13T10:02:52","date_gmt":"2022-12-13T09:02:52","guid":{"rendered":"https:\/\/medios.uchceu.es\/actualidad-ceu\/?p=149357"},"modified":"2023-01-09T12:32:04","modified_gmt":"2023-01-09T11:32:04","slug":"formar-en-marketing-desde-bachillerato","status":"publish","type":"post","link":"https:\/\/medios.uchceu.es\/actualidad-ceu\/formar-en-marketing-desde-bachillerato\/","title":{"rendered":"Formar en Marketing desde bachillerato"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Expertos del CEU y de Panama Jack ponen en valor la iniciativa Marketing Experience en la que estudiantes de BAT dise\u00f1an campa\u00f1as de comunicaci\u00f3n<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"490\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3457-1-1060x490.jpg\" alt=\"Formar en Marketing desde bachillerato\" class=\"wp-image-149362\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3457-1-1060x490.jpg 1060w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3457-1-300x139.jpg 300w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3457-1-768x355.jpg 768w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3457-1-1536x710.jpg 1536w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3457-1-2048x947.jpg 2048w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3457-1-1200x555.jpg 1200w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3457-1-150x69.jpg 150w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3457-1-696x322.jpg 696w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3457-1-1068x494.jpg 1068w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3457-1-1920x888.jpg 1920w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3457-1-908x420.jpg 908w\" sizes=\"auto, (max-width: 1060px) 100vw, 1060px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><em>\u201cEn un mundo con tanta competencia, la comunicaci\u00f3n es, en muchos casos, lo que genera ese valor diferencial y hace que los consumidores se decanten por una marca u otra. Incluso que la amen\u201d.&nbsp;Para Ana Poveda, profesora de Marketing en el CEU de Elche y <\/em><a href=\"https:\/\/www.grupoenfoca.com\/nosotros\/\">directora de Estrategia y Cuentas del Grupo Enfoca<\/a><em>, este es el valor diferencial que el marketing aporta a una empresa. De ah\u00ed la importancia de la formaci\u00f3n a los futuros profesionales. Algo en lo que coindicen Silvia Bocanegra y <\/em><a href=\"https:\/\/www.linkedin.com\/in\/fernando-gomariz-devesa-903937165\/?originalSubdomain=es\">Fernando Gom\u00e1riz<\/a><em>, Business Development Manager y Brand &amp; Business Development, respectivamente,<\/em><em> <\/em><em>de&nbsp;Panama Jack<\/em><em> Por ello, iniciativas como el proyecto <\/em><a href=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/formando-en-marketing-a-los-proximos-universitarios\/\">Marketing Experience del CEU de Elche<\/a><em> con alumnado de bachillerato de la provincia de Alicante, contribuye a la inmersi\u00f3n real en este tipo de comunicaci\u00f3n.<\/em><em><\/em><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Para llevar a cabo esta iniciativa, <strong>m\u00e1s de 250 alumnos de BAT de 10 colegios de la provincia<\/strong> de Alicante han recibido <strong>una preparaci\u00f3n inicial en fundamentos de Marketing y de storytelling<\/strong>. El objetivo es realizar una campa\u00f1a real para la firma ilicitana Panama Jack. Seg\u00fan Poveda, les permite \u201cacercarse al mundo empresarial de nuestro entorno cercano y les va a ayudar a entender c\u00f3mo funciona una empresa de esta categor\u00eda.&nbsp;As\u00ed mismo, van a tener que <strong>enfrentarse al reto de aplicar la teor\u00eda a la realidad<\/strong>\u201d.&nbsp;O, como advierten Bocanegra y Gom\u00e1riz, \u201caprenden a <strong>trabajar de forma real para una empresa<\/strong>\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La filosof\u00eda de este proyecto se basa en \u201cexperimentar y <strong>aprender haciendo (learning by doing)<\/strong> una peque\u00f1a parcela del marketing. Con el incentivo, adem\u00e1s, de competir con otros equipos\u201d, apunta Poveda. Una idea que se viene desarrollando desde hace seis a\u00f1os y que sigue sorprendiendo a los directivos de Panama Jack y superando sus expectativas. \u201cEs incre\u00edble que siendo tan j\u00f3venes y sin experiencia en el mercado laboral, <strong>puedan llegar a presentar unos proyectos como los que hemos estado viendo durante todos estos a\u00f1os<\/strong> en este proyecto\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10 colegios, 250 alumnos<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En esta edici\u00f3n, que finalizar\u00e1 en mayo de 2023, participan alumnos de los centros <strong>Lope de Vega de Benidorm, CEU Jes\u00fas Mar\u00eda de Alicante, El Valle, San Alberto Magno, <\/strong><strong>King&#8217;s College, The British School of Alicante, Altozano, Sagrada Familia de Elda, Liceo Franc\u00e9s <\/strong>y <strong>Laude Newton College<\/strong>. Durante estos meses deber\u00e1n dise\u00f1ar una campa\u00f1a de storytelling para Panama Jack, previo an\u00e1lisis del comportamiento de los mercados y del consumidor. O lo que es lo mismo, como aseguran Bocanegra y Gom\u00e1riz: \u201cCaptando, reteniendo y fidelizando a los clientes a trav\u00e9s de experiencias que consiguen conectar al cliente\/consumidor con la marca\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"721\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3448-1060x721.jpg\" alt=\"Formar en Marketing desde bachillerato\" class=\"wp-image-149365\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3448-1060x721.jpg 1060w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3448-300x204.jpg 300w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3448-768x523.jpg 768w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3448-1536x1045.jpg 1536w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3448-2048x1393.jpg 2048w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3448-1200x816.jpg 1200w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3448-150x102.jpg 150w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3448-696x474.jpg 696w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3448-1068x727.jpg 1068w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3448-1920x1306.jpg 1920w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2022\/12\/IMG_3448-617x420.jpg 617w\" sizes=\"auto, (max-width: 1060px) 100vw, 1060px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Expertos del CEU y de Panama Jack ponen en valor la iniciativa Marketing Experience en la que estudiantes de BAT dise\u00f1an campa\u00f1as de comunicaci\u00f3n \u201cEn un mundo con tanta competencia, la comunicaci\u00f3n es, en muchos casos, lo que genera ese valor diferencial y hace que los consumidores se decanten por una marca u otra. Incluso [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":149368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1411,12,20,34],"tags":[84,1199],"class_list":["post-149357","post","type-post","status-publish","format-standard","has-post-thumbnail","category-expertos","category-gente-ceu","category-profesores-gente-ceu","category-x-slider-campus-elche","tag-campus-elche","tag-marketing-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Formar en Marketing desde bachillerato Dise\u00f1ando campa\u00f1as<\/title>\n<meta name=\"description\" content=\"Expertos del CEU y de Panama Jack destacan la iniciativa Marketing Experience en la que estudiantes de BAT dise\u00f1an campa\u00f1as de comunicaci\u00f3n\" \/>\n<meta name=\"robots\" content=\"index, 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