{"id":130748,"date":"2021-03-12T12:00:14","date_gmt":"2021-03-12T11:00:14","guid":{"rendered":"https:\/\/medios.uchceu.es\/actualidad-ceu\/?p=130748"},"modified":"2023-04-27T12:23:46","modified_gmt":"2023-04-27T10:23:46","slug":"organisations-socialement-responsables","status":"publish","type":"post","link":"https:\/\/medios.uchceu.es\/actualidad-ceu\/fr\/organisations-socialement-responsables\/","title":{"rendered":"Organisations socialement responsables"},"content":{"rendered":"

Personne ne peut nier que le football<\/strong> a transcend\u00e9 la sph\u00e8re sportive et que, en tant que ph\u00e9nom\u00e8ne social, il joue d\u00e9sormais sur bien d\u2019autres terrains : \u00e9conomique, culturel, m\u00e9diatique, entrepreneurial, \u00e9ducatif et m\u00eame, urbanistique.<\/p>\n

Si l\u2019on arr\u00eate un instant le jeu, il suffit de se rapprocher du comportement corporatif des clubs pour facilement trouver des ressemblances avec la culture organisationnelle<\/strong> de nombreuses entreprises.<\/p>\n

En tant que ph\u00e9nom\u00e8ne social, le football joue sur de nombreux terrains : \u00e9conomique, culturel, m\u00e9diatique, entrepreneurial, \u00e9ducatif et m\u00eame urbanistique.<\/p><\/blockquote>\n

Le nombre d\u2019entreprises socialement engag\u00e9es augmente de mani\u00e8re imparable. Ce n\u2019est pas ici le lieu pour d\u00e9battre si c\u2019est en vue de la rentabilit\u00e9 attendue ou parce que leurs publics r\u00e9clament, de plus en plus clairement, des comportements \u00e9thiques et responsables.<\/p>\n

C\u2019est pr\u00e9cis\u00e9ment le sujet de la Responsabilit\u00e9 Sociale d\u2019Entreprise<\/strong>, n\u00e9e dans le domaine des Relations Publiques, comme r\u00e9ponse \u00e0 la gestion de la relation avec leurs stakeholders, et touchant maintenant tous les domaines de la gestion commerciale.<\/p>\n

\"\"<\/p>\n

Ce m\u00eame mod\u00e8le est observ\u00e9 dans les clubs de football espagnols. Et, dans ce cas, peut-\u00eatre d\u2019une mani\u00e8re plus organique, puisqu\u2019\u00e0 toujours \u00e9t\u00e9 appr\u00e9ci\u00e9 dans ce milieu, la capacit\u00e9 de former et de pr\u00e9parer les joueurs du futur, ce \u00ab\u00a0cher vivier\u00a0\u00bb.<\/p>\n

Fair Play social<\/h4>\n

Sur \u00ab\u00a0la carte de la responsabilit\u00e9 sociale du football professionnel espagnol\u00a0\u00bb, \u00e9labor\u00e9e par la Fondation du Football professionnel, est expliqu\u00e9 le concept de Fair Play Social.<\/p>\n

Le \u00ab\u00a0Fair Play Social\u00a0\u00bb est un processus clairement tourn\u00e9 vers la collaboration et la participation effective de tous parce que, parmi de nombreuses motivations et convictions, nous consid\u00e9rons que la Responsabilit\u00e9 Sociale est le chemin le plus s\u00fbr vers la g\u00e9n\u00e9ration de cr\u00e9dibilit\u00e9. Nous sommes dans un contexte social soumis en permanence au scrutin public qui octroie r\u00e9putation, prestige et confiance avec le temps mais qui peut \u00e9galement les retirer imm\u00e9diatement face \u00e0 un manque \u00e9vident d\u2019honn\u00eatet\u00e9 ou de transparence.<\/p>\n

Les projets de RSE des clubs de la Communaut\u00e9 de Valence se trouvent au m\u00eame niveau que ceux de Madrid, de Catalogne ou du Pays Basque.<\/p><\/blockquote>\n

Les projets de Responsabilit\u00e9 Sociale d\u2019Entreprise des clubs de la Ligue Espagnole ont deux r\u00e9f\u00e9rences : le Real Madrid<\/strong> et le Barcelona Club de F\u00fatbol<\/strong>. La visibilit\u00e9 de leurs projets est proportionnelle \u00e0 la notori\u00e9t\u00e9 de leurs marques. Toutefois, tous les clubs \u00e9laborent des projets de Responsabilit\u00e9 Sociale que la Ligue Professionnelle r\u00e9sume de la mani\u00e8re suivante :<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Sur le m\u00eame document, est cartographi\u00e9e la responsabilit\u00e9 sociale en Espagne, et les clubs de la Communaut\u00e9 de Valence se trouvent au m\u00eame niveau que ceux de Madrid, de Catalogne ou du Pays Basque.<\/p>\n

Endavant<\/h4>\n

Le Elche C.F., l\u2019H\u00e9rcules de Alicante C.F., le Levante Uni\u00f3n Deportiva, le Valencia C.F. et le Villarreal C.F.<\/strong> sont quelques-uns des clubs de Valence ayant un engagement social profond.<\/p>\n

Par exemple, le Villareal explique sur son site Web son engagement envers l\u2019environnement<\/p>\n

\u00ab\u00a0Le Villareal CF, au travers de la marque corporative \u00ab\u00a0Endavant\u00a0\u00bb r\u00e9alise son programme de Responsabilit\u00e9 Sociale d\u2019Entreprise, afin de collaborer \u00e0 l\u2019impulsion de la province de Castell\u00f3n au travers de diff\u00e9rentes activit\u00e9s qu\u2019il r\u00e9alise depuis plus d\u2019une d\u00e9cennie \u00e0 des fins sociales, culturelles, sportives, \u00e9ducatives et touristiques. Le club, mod\u00e8le dans le domaine sportif et exemplaire de par son \u00e9conomie saine, apr\u00e8s avoir choisi de renoncer aux subventions publiques, a toujours d\u00e9montr\u00e9 son implication sociale et son engagement au-del\u00e0 du sport\u00a0\u00bb.<\/p>\n

Le CEU est tr\u00e8s fier de collaborer avec le Villareal CF au travers du Aula Endavant<\/p><\/blockquote>\n

L\u2019Universit\u00e9 CEU Cardenal Herrera est tr\u00e8s fi\u00e8re de collaborer avec ce projet au travers du \u00ab\u00a0Aula Endavant\u00a0\u00bb un espace d\u2019enrichissement mutuel, o\u00f9 travailler les valeurs que les deux institutions partagent dans les domaines de la formation, de la recherche et de l\u2019employabilit\u00e9.<\/p>\n

\"\"<\/p>\n

Un exemple de RSE. Aula Envant: joueurs du Villarreal avec des associations de patients de Castell\u00f3n au CEU. Projet P\u00edxel<\/p>\n

Sciences de l\u2019Activit\u00e9 Physique et du Sport<\/h4>\n

Un des projets les plus ambitieux que la CEU UCH partage avec le Villareal C.F. est le Dipl\u00f4me en Sciences de l\u2019Activit\u00e9 Physique et du Sport. Le Villareal C.F. apporte sa dimension sportive d\u2019\u00e9lite, son r\u00e9seau international et sa trajectoire de club impliqu\u00e9 dans des dizaines d\u2019entit\u00e9s sportives.<\/p>\n

Un des projets les plus ambitieux du CEU UCH avec le club jaune : le Dipl\u00f4me en Sciences de l\u2019Activit\u00e9 Physique et du Sport<\/p><\/blockquote>\n

La Mairie de Vila-real<\/strong> s\u2019est \u00e9galement jointe au projet en tant que ville associ\u00e9e au sport et \u00e0 la sant\u00e9. Et avec eux, plus de 40 entit\u00e9s sportives, associations et entreprises du secteur.<\/p>\n

Le CEU propose de cr\u00e9er un \u00ab\u00a0Campus ouvert en r\u00e9seau\u00a0\u00bb<\/strong> pour faire de la province de Castell\u00f3n, avec toutes ses installations sportives et ses espces naturels, un espace unique pour l\u2019apprentissage des sciences du sport.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Personne ne peut nier que le football a transcend\u00e9 la sph\u00e8re sportive et que, en tant que ph\u00e9nom\u00e8ne social, il joue d\u00e9sormais sur bien d\u2019autres terrains : \u00e9conomique, culturel, m\u00e9diatique, entrepreneurial, \u00e9ducatif et m\u00eame, urbanistique. Si l\u2019on arr\u00eate un instant le jeu, il suffit de se rapprocher du comportement corporatif des clubs pour facilement trouver […]<\/p>\n","protected":false},"author":4,"featured_media":129907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1554],"tags":[],"class_list":["post-130748","post","type-post","status-publish","format-standard","has-post-thumbnail","category-non-classifiee"],"yoast_head":"\nOrganisations socialement responsables<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/fr\/organisations-socialement-responsables\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organisations socialement responsables\" \/>\n<meta property=\"og:description\" content=\"Personne ne peut nier que le football a transcend\u00e9 la sph\u00e8re sportive et que, en tant que ph\u00e9nom\u00e8ne social, il joue d\u00e9sormais sur bien d\u2019autres terrains : \u00e9conomique, culturel, m\u00e9diatique, entrepreneurial, \u00e9ducatif et m\u00eame, urbanistique. 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