{"id":140566,"date":"2022-03-02T19:58:40","date_gmt":"2022-03-02T18:58:40","guid":{"rendered":"https:\/\/medios.uchceu.es\/actualidad-ceu\/?p=140566"},"modified":"2022-03-02T19:58:45","modified_gmt":"2022-03-02T18:58:45","slug":"creatives-in-action","status":"publish","type":"post","link":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/creatives-in-action\/","title":{"rendered":"Creatives in action"},"content":{"rendered":"\n

CEU students have worked together in teams to create advertising campaigns for the Mam\u00e1s en acci\u00f3n<\/em> (\u201cMums in action\u201d) association \u2013 and both the outcome and the process itself have been highly professional. Fourth-year CEU students from the Advertising & Public Relations and Audiovisual Communication degrees worked together on these campaigns. The students pooled their talents in multidisciplinary teams and put themselves at the service of other people.\u00a0 This is the latest result of a long-running project at CEU, involving both innovation in teaching and what we like to call learning and service. It\u2019s about bringing together students from different areas to focus on a single project of social interest, working with NGOs, foundations, associations, etc.<\/p>\n\n\n\n

For this particular project, Paula Hern\u00e1ndez and Carlos Pellicer<\/strong> acted as copywriter and cinematographer, respectively, on their team, to create a commercial entitled Queremos dejar de cantar<\/em> (\u201cwe\u2019d like to stop singing\u201d). Meanwhile, Gemma Porta and David Pe\u00f1aranda<\/strong> were the creative director and cinematographer, respectively, on the team behind Tu acci\u00f3n genera beneficios<\/em> (\u201cyour action makes a difference\u201d).\u00a0<\/p>\n\n\n\n

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The creators of Tu acci\u00f3n genera beneficios<\/em> gained the backing of a real company for their project. We interviewed David and Gemma to get the inside track<\/figcaption><\/figure><\/div>\n\n\n\n

What has it been like to work alongside students from another degree? It\u2019s a taste of things to come in your career, but it can\u2019t have been easy. \u00a0<\/strong><\/p>\n\n\n\n

Carlos: <\/strong>That\u2019s right. At first, it was a bit difficult, but then over time we established good academic, working and personal relationships, especially in the post-production process.  <\/p>\n\n\n\n

I think the whole team has grown and developed professionally, especially as we\u2019ve been able to learn from our mistakes. The project has been an opportunity to experience what work is really like at a production company or advertising agency. And we really did feel like professionals, with the same responsibilities that we would have had as if we were already established in the industry.   <\/p>\n\n\n\n

Paula: <\/strong>I agree with Carlos. Once we got over the initial communication problems, something to be expected due to our lack of experience, the work progressed smoothly.  <\/p>\n\n\n\n

We all learnt from our mistakes \u2013 I think we all agree on that. And I also think that the theory behind the course was really important. If we\u2019d seen things more clearly at the beginning, we could have easily resolved some of the problems we had. If we\u2019d understood the role each person at the agency needed to play in the project, then we could have distributed responsibilities more specifically and then the workload would have more manageable.   <\/p>\n\n\n\n

The project has given us the opportunity to feel like real professionals because of the freedom and autonomy we had to take decisions and act on them. We gave free rein to our imaginations to create the corporate video which we are really proud of.<\/p>\n\n\n\n

\u2018The project has given us the opportunity to feel like real professionals because of the freedom and autonomy we had\u2019<\/em><\/p><\/blockquote>\n\n\n\n

Your video, Queremos dejar de cantar,<\/em> was chosen as the best commercial by Mam\u00e1s en acci\u00f3n<\/em>. Congratulations. Let\u2019s hear now from the other team. What was it like for you to work hand in hand with creative people from other backgrounds? <\/strong><\/p>\n\n\n\n

Gemma: <\/strong>To be honest, we were afraid at the start. We didn\u2019t know who was going to be on our team, or what their way of working would be. We didn\u2019t know each other at all. But we were lucky and together we made a great team. We got on well from the start and we always listened to each other.   <\/p>\n\n\n\n

Of course, we\u2019ve worked as part of teams from the first year of our degree, but we\u2019d never done it like this. It\u2019s really helped us to learn how to get organized and ensure that everyone in a large team is on the same page.  <\/p>\n\n\n\n

David: <\/strong>I agree. In our case, before the whole team met, the producer and I got together so as to get to know each other a bit. I think that getting to know the team with which you\u2019re going to spend some pretty intense days working together is crucial.<\/p>\n\n\n\n

After that initial meeting, there was a great atmosphere and the filming went perfectly. All the team members were totally committed, even when we were asking for help with things they\u2019d never done before such as helping out with the lighting.<\/p>\n\n\n\n

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Carlos and Paula from the Queremos dejar de cantar<\/em> team, also told us about their innovative project.<\/figcaption><\/figure><\/div>\n\n\n\n

\u00a0You\u2019ve certainly learnt something you can apply in your future careers. But working on a social project offers even greater learning opportunities.\u00a0<\/strong><\/p>\n\n\n\n

David: <\/strong>Absolutely. I\u2019d already heard of Mam\u00e1s en acci\u00f3n<\/em>, but until you actually experience something, you don\u2019t really understand the situation. Those of us who are lucky to have the love and support of our families and good health take all that for granted. To have the chance to contribute to the things they do has been really wonderful and I hope our project can help to alleviate those children\u2019s loneliness. <\/p>\n\n\n\n

Carlos: <\/strong>That\u2019s right. Not only have we learnt something as workers, but we also felt good in the knowledge that everything we were doing was aimed at helping other people. Our aim was to really transmit the message that the NGO was looking for and I do think that we achieved that, both visually and in the song\u2019s lyrics.  <\/p>\n\n\n\n

Gemma: <\/strong>I totally agree. And I also think that we\u2019ve learnt something else that is important, which is to respect other people\u2019s opinions. It all adds up. Whenever a member of our team gave their opinion, we always took it into account and I think that\u2019s why we bonded so well. We\u2019ve gone from being two groups of people who didn\u2019t know each other to being a group of friends.   <\/p>\n\n\n\n

Paula: <\/strong>Definitely. Apart from having the chance to get to know the great work that this NGO does and the situation these children are in, we learnt other very valuable things, as Gemma has said.\u00a0In fact, I think that these kind of experiences should be available for students on every degree, because working with students from other fields challenges us to get better at working in a team and managing situations. It also helps us to become more patient.\u00a0\u00a0\u00a0<\/p>\n\n\n\n

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