{"id":138571,"date":"2021-12-20T13:37:07","date_gmt":"2021-12-20T12:37:07","guid":{"rendered":"https:\/\/medios.uchceu.es\/actualidad-ceu\/?p=138571"},"modified":"2021-12-20T13:37:11","modified_gmt":"2021-12-20T12:37:11","slug":"from-soccer-to-business-and-marketing","status":"publish","type":"post","link":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/from-soccer-to-business-and-marketing\/","title":{"rendered":"From soccer in the USA to studying Business and Marketing in Elche"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Juan Jos\u00e9 Ledesma Bear, a US student, left a career in professional football behind to do a dual degree in Business Management and Marketing<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"599\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/IMG_8637-1060x599.jpg\" alt=\"\" class=\"wp-image-137914\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/IMG_8637-1060x599.jpg 1060w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/IMG_8637-300x170.jpg 300w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/IMG_8637-768x434.jpg 768w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/IMG_8637-310x174.jpg 310w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/IMG_8637-1536x869.jpg 1536w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/IMG_8637-2048x1158.jpg 2048w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/IMG_8637-1200x679.jpg 1200w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/IMG_8637-150x85.jpg 150w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/IMG_8637-696x394.jpg 696w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/IMG_8637-1068x604.jpg 1068w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/IMG_8637-1920x1086.jpg 1920w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/IMG_8637-743x420.jpg 743w\" sizes=\"auto, (max-width: 1060px) 100vw, 1060px\" \/><figcaption>Juan, with other international students during a break from lectures.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><em><span class=\"has-inline-color has-vivid-red-color\">Juan Jos\u00e9 Ledesma caught the soccer bug while he was studying in San Antonio, Texas. That\u2019s where he took his first steps as a player, at the <\/span><\/em><\/strong><a href=\"https:\/\/www.linkedin.com\/company\/san-antonio-scorpions-fc\/about\/\"><strong><span class=\"has-inline-color has-vivid-red-color\"><em>San Antonio Scorpions<\/em><\/span><\/strong><\/a><strong><em><span class=\"has-inline-color has-vivid-red-color\">, of the\u00a0<\/span><\/em><\/strong><a href=\"http:\/\/www.nasl.com\/home\"><strong><span class=\"has-inline-color has-vivid-red-color\"><em>North American Soccer League (NASL)<\/em><\/span><\/strong><\/a><strong><em><span class=\"has-inline-color has-vivid-red-color\">. When he moved to Spain, he initially intended to keep on playing at a team here in Spain, <\/span><\/em><\/strong><a href=\"https:\/\/cfintercity.com\/\"><strong><span class=\"has-inline-color has-vivid-red-color\"><em>Intercity<\/em><\/span><\/strong><\/a><strong><em><span class=\"has-inline-color has-vivid-red-color\">, in Alicante. However, he ended up having to choose between football and his university studies. He chose the university path, enrolling on a dual degree in Business Management and Marketing at CEU UCH\u2019s Elche campus. Passionate about sport and the world of crypto-assets, he sees his future in entrepreneurship after graduating.<\/span><\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why did you choose to come to CEU UCH\u2019s Elche campus for your degree?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I came over here originally intending to combine studying with playing professional football for Intercity in Alicante. I wanted to be at a prestigious university and to be able to enjoy a similar kind of student life to that which I had in the US. The relationship with the lecturers is also better, because it\u2019s a private university and so there are fewer students. So, it\u2019s easier to get to know the lecturers and there are more opportunities to grow academically and personally. But when I found out that they would only take into account a year of my studies in Austin, Texas, I decided to leave my football career behind and focus on my studies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How are you finding the experience so far, now that you\u2019ve been here for a year and are in the second year?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m really happy to be here in Spain. Above all, I feel that I\u2019ve really developed academically and personally during my time here at CEU. And I always love meeting new people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What\u2019s been the best part of your studies so far?<\/strong>\u00a0It\u2019s definitely the chance to explore the different aspects of the business world: marketing, accounting, finance and management. The doors to that world are open for me now and so I\u2019d just like to keep on learning.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From soccer to Business and Marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What about your relationship with other students at the University?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I get on great with the other students. I get a lot of support from them, especially if I need help with one of my courses. We see each other a lot both on and off campus. I\u2019d just like to keep on making friends while I\u2019m here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What\u2019s it like for you to be in another country, experiencing a different culture and from of education?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the beginning, I got a bit of culture shock, as I was coming from the States, where there\u2019s a bit of a mix between American and Mexican culture. And then when I got here, I saw different things, different cultures, different languages &#8211; and that was a bit of a shock. But only because it was all new to me. Now I feel really comfortable being surrounded by new things and being able to keep on discovering.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What would you like to do when you graduate?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019d like to take over my dad\u2019s business, make it more international and open branches here in Europe. I\u2019d also like to start a food company.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Juan Jos\u00e9 Ledesma Bear, a US student, left a career in professional football behind to do a dual degree in Business Management and Marketing Juan Jos\u00e9 Ledesma caught the soccer bug while he was studying in San Antonio, Texas. That\u2019s where he took his first steps as a player, at the San Antonio Scorpions, of [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":137911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[41,12],"tags":[84,947],"class_list":["post-138571","post","type-post","status-publish","format-standard","has-post-thumbnail","category-alumnos-gente-ceu","category-gente-ceu","tag-campus-elche","tag-international-student"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From soccer in the USA to studying Business and Marketing in Elche From soccer to studying Business and Marketing in Elche<\/title>\n<meta name=\"description\" content=\"Juan Jos\u00e9 Ledesma Bear, a US student, left a career in professional football to studying Business and Marketing in Elche\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/from-soccer-to-business-and-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From soccer in the USA to studying Business and Marketing in Elche From soccer to studying Business and Marketing in Elche\" \/>\n<meta property=\"og:description\" content=\"Juan Jos\u00e9 Ledesma Bear, a US student, left a career in professional football to studying Business and Marketing in Elche\" \/>\n<meta property=\"og:url\" content=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/from-soccer-to-business-and-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Actualidad CEU\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UCHCEU\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-20T12:37:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-20T12:37:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2307\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fernando Olabe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uchceu\" \/>\n<meta name=\"twitter:site\" content=\"@uchceu\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fernando Olabe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/from-soccer-to-business-and-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/from-soccer-to-business-and-marketing\\\/\"},\"author\":{\"name\":\"Fernando Olabe\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/#\\\/schema\\\/person\\\/c9acc4fba7f523969cd7ed404589578d\"},\"headline\":\"From soccer in the USA to studying Business and Marketing in Elche\",\"datePublished\":\"2021-12-20T12:37:07+00:00\",\"dateModified\":\"2021-12-20T12:37:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/from-soccer-to-business-and-marketing\\\/\"},\"wordCount\":599,\"publisher\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/from-soccer-to-business-and-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/12\\\/Juan-Ledesma1-scaled.jpg\",\"keywords\":[\"Campus Elche\",\"International Student\"],\"articleSection\":[\"Alumnos\",\"Gente CEU\"],\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/from-soccer-to-business-and-marketing\\\/\",\"url\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/from-soccer-to-business-and-marketing\\\/\",\"name\":\"From soccer in the USA to studying Business and Marketing in Elche From soccer to studying Business and Marketing in Elche\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/from-soccer-to-business-and-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/from-soccer-to-business-and-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/12\\\/Juan-Ledesma1-scaled.jpg\",\"datePublished\":\"2021-12-20T12:37:07+00:00\",\"dateModified\":\"2021-12-20T12:37:11+00:00\",\"description\":\"Juan Jos\u00e9 Ledesma Bear, a US student, left a career in professional football to studying Business and Marketing in Elche\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/from-soccer-to-business-and-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/from-soccer-to-business-and-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/from-soccer-to-business-and-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/12\\\/Juan-Ledesma1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/12\\\/Juan-Ledesma1-scaled.jpg\",\"width\":2307,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/from-soccer-to-business-and-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From soccer in the USA to studying Business and Marketing in Elche\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/\",\"name\":\"Actualidad CEU\",\"description\":\"El peri\u00f3dico de la Universidad CEU Cardenal Herrera\",\"publisher\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/#organization\"},\"alternateName\":\"AC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/#organization\",\"name\":\"Universidad CEU Cardenal Herrera\",\"url\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2018\\\/11\\\/logotipo-ceu-uch-gris.png\",\"contentUrl\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2018\\\/11\\\/logotipo-ceu-uch-gris.png\",\"width\":540,\"height\":140,\"caption\":\"Universidad CEU Cardenal Herrera\"},\"image\":{\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UCHCEU\",\"https:\\\/\\\/x.com\\\/uchceu\",\"https:\\\/\\\/www.instagram.com\\\/uchceu_universidad\",\"https:\\\/\\\/www.linkedin.com\\\/school\\\/497316\",\"https:\\\/\\\/www.youtube.com\\\/ceuvalencia\",\"https:\\\/\\\/www.tiktok.com\\\/@uchceu_universidad\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/#\\\/schema\\\/person\\\/c9acc4fba7f523969cd7ed404589578d\",\"name\":\"Fernando Olabe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/44805680e63b0ed0bc632c08636bbbe10fd92f5c863160174f736aa97bdb190b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/44805680e63b0ed0bc632c08636bbbe10fd92f5c863160174f736aa97bdb190b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/44805680e63b0ed0bc632c08636bbbe10fd92f5c863160174f736aa97bdb190b?s=96&d=mm&r=g\",\"caption\":\"Fernando Olabe\"},\"url\":\"https:\\\/\\\/medios.uchceu.es\\\/actualidad-ceu\\\/en\\\/author\\\/folabe\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From soccer in the USA to studying Business and Marketing in Elche From soccer to studying Business and Marketing in Elche","description":"Juan Jos\u00e9 Ledesma Bear, a US student, left a career in professional football to studying Business and Marketing in Elche","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/from-soccer-to-business-and-marketing\/","og_locale":"en_US","og_type":"article","og_title":"From soccer in the USA to studying Business and Marketing in Elche From soccer to studying Business and Marketing in Elche","og_description":"Juan Jos\u00e9 Ledesma Bear, a US student, left a career in professional football to studying Business and Marketing in Elche","og_url":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/from-soccer-to-business-and-marketing\/","og_site_name":"Actualidad CEU","article_publisher":"https:\/\/www.facebook.com\/UCHCEU","article_published_time":"2021-12-20T12:37:07+00:00","article_modified_time":"2021-12-20T12:37:11+00:00","og_image":[{"width":2307,"height":2560,"url":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-scaled.jpg","type":"image\/jpeg"}],"author":"Fernando Olabe","twitter_card":"summary_large_image","twitter_creator":"@uchceu","twitter_site":"@uchceu","twitter_misc":{"Written by":"Fernando Olabe","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/from-soccer-to-business-and-marketing\/#article","isPartOf":{"@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/from-soccer-to-business-and-marketing\/"},"author":{"name":"Fernando Olabe","@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/#\/schema\/person\/c9acc4fba7f523969cd7ed404589578d"},"headline":"From soccer in the USA to studying Business and Marketing in Elche","datePublished":"2021-12-20T12:37:07+00:00","dateModified":"2021-12-20T12:37:11+00:00","mainEntityOfPage":{"@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/from-soccer-to-business-and-marketing\/"},"wordCount":599,"publisher":{"@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/#organization"},"image":{"@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/from-soccer-to-business-and-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-scaled.jpg","keywords":["Campus Elche","International Student"],"articleSection":["Alumnos","Gente CEU"],"inLanguage":"en-US"},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/from-soccer-to-business-and-marketing\/","url":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/from-soccer-to-business-and-marketing\/","name":"From soccer in the USA to studying Business and Marketing in Elche From soccer to studying Business and Marketing in Elche","isPartOf":{"@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/from-soccer-to-business-and-marketing\/#primaryimage"},"image":{"@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/from-soccer-to-business-and-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-scaled.jpg","datePublished":"2021-12-20T12:37:07+00:00","dateModified":"2021-12-20T12:37:11+00:00","description":"Juan Jos\u00e9 Ledesma Bear, a US student, left a career in professional football to studying Business and Marketing in Elche","breadcrumb":{"@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/from-soccer-to-business-and-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/from-soccer-to-business-and-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/from-soccer-to-business-and-marketing\/#primaryimage","url":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-scaled.jpg","contentUrl":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-scaled.jpg","width":2307,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/from-soccer-to-business-and-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/"},{"@type":"ListItem","position":2,"name":"From soccer in the USA to studying Business and Marketing in Elche"}]},{"@type":"WebSite","@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/#website","url":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/","name":"Actualidad CEU","description":"El peri\u00f3dico de la Universidad CEU Cardenal Herrera","publisher":{"@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/#organization"},"alternateName":"AC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/#organization","name":"Universidad CEU Cardenal Herrera","url":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/11\/logotipo-ceu-uch-gris.png","contentUrl":"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2018\/11\/logotipo-ceu-uch-gris.png","width":540,"height":140,"caption":"Universidad CEU Cardenal Herrera"},"image":{"@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UCHCEU","https:\/\/x.com\/uchceu","https:\/\/www.instagram.com\/uchceu_universidad","https:\/\/www.linkedin.com\/school\/497316","https:\/\/www.youtube.com\/ceuvalencia","https:\/\/www.tiktok.com\/@uchceu_universidad"]},{"@type":"Person","@id":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/#\/schema\/person\/c9acc4fba7f523969cd7ed404589578d","name":"Fernando Olabe","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/44805680e63b0ed0bc632c08636bbbe10fd92f5c863160174f736aa97bdb190b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/44805680e63b0ed0bc632c08636bbbe10fd92f5c863160174f736aa97bdb190b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/44805680e63b0ed0bc632c08636bbbe10fd92f5c863160174f736aa97bdb190b?s=96&d=mm&r=g","caption":"Fernando Olabe"},"url":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/author\/folabe\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-scaled.jpg",2307,2560,false],"thumbnail":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-150x150.jpg",150,150,true],"medium":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-270x300.jpg",270,300,true],"medium_large":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-768x852.jpg",696,772,true],"large":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-1060x1176.jpg",696,772,true],"listado":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-310x174.jpg",310,174,true],"nuevaweb":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-280x280.jpg",280,280,true],"destacadablogs":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-580x280.jpg",580,280,true],"1536x1536":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-1384x1536.jpg",1384,1536,true],"2048x2048":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-1846x2048.jpg",1846,2048,true],"complete_open_graph":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-1081x1200.jpg",1081,1200,true],"td_150x0":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-150x166.jpg",150,166,true],"td_218x150":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-218x150.jpg",218,150,true],"td_300x0":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-300x333.jpg",300,333,true],"td_324x400":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-324x400.jpg",324,400,true],"td_485x360":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-485x360.jpg",485,360,true],"td_696x0":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-696x772.jpg",696,772,true],"td_1068x0":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-1068x1185.jpg",1068,1185,true],"td_1920x0":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-1920x2131.jpg",1920,2131,true],"td_0x420":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-379x420.jpg",379,420,true],"td_80x60":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-80x60.jpg",80,60,true],"td_100x70":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-100x70.jpg",100,70,true],"td_265x198":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-265x198.jpg",265,198,true],"td_324x160":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-324x160.jpg",324,160,true],"td_324x235":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-324x235.jpg",324,235,true],"td_356x220":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-356x220.jpg",356,220,true],"td_356x364":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-356x364.jpg",356,364,true],"td_533x261":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-533x261.jpg",533,261,true],"td_534x462":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-534x462.jpg",534,462,true],"td_696x385":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-696x385.jpg",696,385,true],"td_741x486":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-741x486.jpg",741,486,true],"td_1068x580":["https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2021\/12\/Juan-Ledesma1-1068x580.jpg",1068,580,true]},"uagb_author_info":{"display_name":"Fernando Olabe","author_link":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/author\/folabe\/"},"uagb_comment_info":0,"uagb_excerpt":"Juan Jos\u00e9 Ledesma Bear, a US student, left a career in professional football behind to do a dual degree in Business Management and Marketing Juan Jos\u00e9 Ledesma caught the soccer bug while he was studying in San Antonio, Texas. That\u2019s where he took his first steps as a player, at the San Antonio Scorpions, of&hellip;","_links":{"self":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/posts\/138571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/comments?post=138571"}],"version-history":[{"count":1,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/posts\/138571\/revisions"}],"predecessor-version":[{"id":138576,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/posts\/138571\/revisions\/138576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/media\/137911"}],"wp:attachment":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/media?parent=138571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/categories?post=138571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/tags?post=138571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}