{"id":130364,"date":"2021-03-08T12:00:29","date_gmt":"2021-03-08T11:00:29","guid":{"rendered":"https:\/\/medios.uchceu.es\/actualidad-ceu\/?p=130364"},"modified":"2023-04-27T12:20:57","modified_gmt":"2023-04-27T10:20:57","slug":"this-was-made-by-a-woman-sara-antolin-turns-the-spotlight-on-women-in-graphic-design","status":"publish","type":"post","link":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/this-was-made-by-a-woman-sara-antolin-turns-the-spotlight-on-women-in-graphic-design\/","title":{"rendered":"\u201cThis was made by a woman\u201d: Sara Antol\u00edn turns the spotlight on women in graphic design"},"content":{"rendered":"

Sara Antol\u00edn\u2019s end-of-degree project on the Master\u2019s Degree in Design and Graphical Communication at CEU UCH<\/a>\u00a0focused on women who, despite being little-known, have had a key impact on the design profession \u2013 a theme she will revisit in the \u201cDesign in Feminine\u201d section of the World Design Capital Valencia 2022 event.<\/a><\/strong><\/p>\n

\"M\u00e1ster<\/p>\n

A graduate of CEU UCH\u2019S Master\u2019s Degree in Design and Graphical Communication, Sara Antol\u00edn<\/strong> will participate in the \u201cDesign in Feminine\u201d section of the World Designed Capital Valencia 2022 event (WDCV 2022). A freelance graphic designer,\u00a0Sara Antol\u00edn\u00a0completed her Master\u2019s Degree in Design and Graphical Communication this year at the CEU Cardenal Herrera\u2019s Design School in the best possible way: with a Distinction (matr\u00edcula de honor) for her end-of-degree project entitled \u201cThis was made by a woman\u201d.<\/strong> On International Women\u2019s Day, Sara told us about what motivated her to focus on these\u00a0forgotten women designers,<\/strong> whose work has sometimes been either subsumed into that of their partner\u2019s, or simply ignored, and yet which has been crucial for modern graphic design. Women have designed our road signs and some of our best-known brands: these are the names that Sara Antol\u00edn wants to bring into the spotlight.<\/p>\n

She is currently working on her contribution to the \u201cDesign in Feminine\u201d<\/a> section of the World Design Capital Valencia 2022 event (WDCV 2022<\/a>)<\/strong>\u00a0and she is the communications officer for ADN cer\u00e1mico (\u201cCeramics DNA\u201d), a WDCV 2022 project coordinated by Ana Illueca. She has lived in New Zealand and worked for companies such as Porcelanosa, Uniplaces and Visionalley. In this interview, we learn more about her, a woman designer<\/strong>\u00a0studying the lives of women who are her role-models.<\/strong><\/p>\n

Sara, when did you first feel a passion for graphic design?<\/strong><\/p>\n

I think it\u2019s something I\u2019ve always felt. When I was little, I was only interested in toys that had to do with craft or painting really. But despite the fact that I knew what I was interested in, it took me a few years to find out that it had a name, that it was a profession, and that it was all about providing solutions to communicative problems. I still think that the profession of graphic design and the impact it has on our lives every day is little understood.<\/p>\n

Tell us about the final part of your Master\u2019s degree in Design and Graphical Communication, your end-of-degree project. Why did you decide to focus on key women in the profession?<\/strong><\/p>\n

The title of my end-of-Master\u2019s degree project was\u00a0\u201cThis was made by a woman\u201d<\/strong>, because the aim was to identify those female role models that I hadn\u2019t had, and to raise awareness about them. I studied law and business management at university, but it wasn\u2019t until a few years into my degree that I wondered why I\u2019d chosen that when I knew that I wanted to work in a creative profession. The truth is that I didn\u2019t feel I could study something creative, because of the fear of not being good enough, of failing. And why would I not feel that when I didn\u2019t have any role models that could show me otherwise? I didn\u2019t have something to aspire to, a person to look up to, women who could be my role models. That\u2019s why I wanted to put the spotlight on them in my end-of-Master\u2019s degree project.<\/p>\n

What would happen to design if it was just carried out by one of the sexes?<\/strong><\/p>\n

A single-sex industry is undesirable for any industry. But in the case of design, you\u2019d be trying to innovate, grow and develop while creating more inequality, because you wouldn\u2019t be meeting the needs of half the population. And, in some ways, that is what has been happening up to now. But it\u2019s difficult to really be aware of something when you\u2019re used to it, because it\u2019s always been there. I think the design industry has been monopolized by a masculine view of the world, leading to systematic ignorance of women\u2019s needs.<\/p>\n

\"\"<\/p>\n

Your study contains some really surprising information about women in the profession who have worked in the shadows. What role have they played?<\/strong><\/p>\n

That role, of women working in the shadows, is a common one in the design world. In the case of women who were the personal and professional partners of a great male designer, the woman was known in that way, as his partner, using his surname, of course. Or in other cases only the male designer was given recognition, and not the woman, with examples being Aino Aalto and Alvar Aalto, Charles and Ray Eames and even Saul Bass and Elaine Bass.<\/p>\n

What do they represent for you, these role models and examples of important women in the design world, who you\u2019ve highlighted in your project?<\/strong><\/p>\n

I think that the society we see today would not be the same without the contributions these women made through design: these include things which have made a huge impact and have saved lives, such as the road signs we currently use, which were created by Margaret Calvert, and even iconic logos like Nike\u2019s, which was made by Carolyne Davidson.<\/p>\n

\"\"<\/p>\n

How could we tackle this inequality in the design world?<\/strong><\/p>\n

The first step to making a change is to recognize that there\u2019s a problem. Once you accept that there\u2019ve have always been women there, but that they\u2019ve been hidden, that it\u2019s not that women lack the skills required, but rather the opportunities, then everything becomes easier. A change in the current representation model is inevitable and it\u2019s something we\u2019re already seeing. Initiatives like this one, putting forward well-structured arguments, telling personal experiences, celebrating women\u2019s achievements and highlighting the importance of the female perspective in design are all things that will gradually have an effect.<\/p>\n

So, what\u2019s the next step for this project?<\/strong><\/p>\n

I want to keep on telling all the stories about women in design that I\u2019m discovering and should be better known. From today, 8th March, International Women\u2019s Day, I\u2019m going to be the voice for the new section of the \u00a0World Design Capital Valencia<\/a> event (WDCV 2022), entitled\u00a0\u201cDesign in Feminine\u201d<\/a>.\u00a0<\/strong>We\u2019re really excited about launching this section, and the aim is to showcase some of these role models, to present and reflect on the issue and to achieve real social awareness of the fact that design is something that can and should be used for the common good and can\u2019t be just controlled by the few.<\/p>\n

[GH1]At first, I didn\u2019t have something to aspire to, a person to look up to, women who could be my role models. That\u2019s why I put the spotlight on them in my project.<\/p>\n

[GH2]\u201cFrom today, 8th March, I\u2019m going to be the voice of \u2018Design in Feminine\u2019, the new section of World Design Capital Valencia 2022 (WDCV 2022)\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Sara Antol\u00edn\u2019s end-of-degree project on the Master\u2019s Degree in Design and Graphical Communication at CEU UCH\u00a0focused on women who, despite being little-known, have had a key impact on the design profession \u2013 a theme she will revisit in the \u201cDesign in Feminine\u201d section of the World Design Capital Valencia 2022 event. A graduate of CEU […]<\/p>\n","protected":false},"author":4,"featured_media":129796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1425],"tags":[],"class_list":["post-130364","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ceu-people"],"yoast_head":"\n\u201cThis was made by a woman\u201d: Sara Antol\u00edn turns the spotlight on women in graphic design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/this-was-made-by-a-woman-sara-antolin-turns-the-spotlight-on-women-in-graphic-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cThis was made by a woman\u201d: Sara Antol\u00edn turns the spotlight on women in graphic design\" \/>\n<meta property=\"og:description\" content=\"Sara Antol\u00edn\u2019s end-of-degree project on the Master\u2019s Degree in Design and Graphical Communication at CEU UCH\u00a0focused on women who, despite being little-known, have had a key impact on the design profession \u2013 a theme she will revisit in the \u201cDesign in Feminine\u201d section of the World Design Capital Valencia 2022 event. 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