{"id":111828,"date":"2017-09-01T10:05:35","date_gmt":"2017-09-01T08:05:35","guid":{"rendered":"https:\/\/medios.uchceu.es\/actualidad-ceu\/?p=111828"},"modified":"2020-12-09T08:27:22","modified_gmt":"2020-12-09T07:27:22","slug":"the-case-method-in-marketing-learning-by-doing-with-top-companies","status":"publish","type":"post","link":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/the-case-method-in-marketing-learning-by-doing-with-top-companies\/","title":{"rendered":"The Case Method in Marketing: learning by doing with top companies"},"content":{"rendered":"<p>From first to fourth year. The students of the <a href=\"https:\/\/www.uchceu.es\/estudios\/grado\/direccion-empresas\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Business Management<\/strong><\/a> and <a href=\"https:\/\/www.uchceu.es\/estudios\/grado\/marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Marketing<\/strong><\/a> degrees at <a href=\"https:\/\/www.uchceu.es\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>University CEU Cardenal Herrera<\/strong><\/a> have the opportunity to learn in the upmost innovative way: facing the challenges of prestigious companies. Among them, the <strong>Circuit Ricardo Tormo<\/strong>, <strong>Heineken<\/strong>, <strong>Vicente Gand\u00eda<\/strong>, <strong>Port of Valencia<\/strong>, <strong>Koopera<\/strong>, <strong>Keraben<\/strong>, <strong>Consum<\/strong>, <strong>Porcelanosa<\/strong>, <strong>McDonald&#8217;s<\/strong>, <strong>NH Hotels<\/strong> or <strong>Caixa Ontinyent<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" title=\"M\u00e9todo del Caso en el Circuit Ricardo Tormo #LearningbyDoing\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/aqTM5uOV5lE?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/medios.uchceu.es\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>This is the <strong>Case Method<\/strong>, originally from <strong>Harvard University<\/strong>, which allows students to reinforce their knowledge by applying the theory to real situations. This <strong>learning by doing<\/strong> provides a differential training, much more motivating and realistic, to future professionals in <a href=\"https:\/\/www.uchceu.es\/estudios\/grado\/marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Marketing<\/strong><\/a> and Business.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-103481\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/11\/metodo-caso-cheste-ceu.jpg\" alt=\"\" width=\"960\" height=\"642\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/11\/metodo-caso-cheste-ceu.jpg 960w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/11\/metodo-caso-cheste-ceu-300x201.jpg 300w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/11\/metodo-caso-cheste-ceu-768x514.jpg 768w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/11\/metodo-caso-cheste-ceu-696x465.jpg 696w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/11\/metodo-caso-cheste-ceu-628x420.jpg 628w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Students must solve the cases introduced by the professors on the different topics around the same company, one per semester. In addition, <strong>CEU Valencia<\/strong> organizes outings to these companies so that students receive first-hand information from their managers, who can also express their doubts and questions to face these challenges in the best conditions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-103479\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/11\/keraben.jpg\" alt=\"\" width=\"696\" height=\"521\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/11\/keraben.jpg 696w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/11\/keraben-300x225.jpg 300w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/11\/keraben-80x60.jpg 80w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/11\/keraben-265x198.jpg 265w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/11\/keraben-561x420.jpg 561w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From first to fourth year. The students of the Business Management and Marketing degrees at University CEU Cardenal Herrera have the opportunity to learn in the upmost innovative way: facing the challenges of prestigious companies. Among them, the Circuit Ricardo Tormo, Heineken, Vicente Gand\u00eda, Port of Valencia, Koopera, Keraben, Consum, Porcelanosa, McDonald&#8217;s, NH Hotels or [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":103481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1425,1421,1426,38],"tags":[961],"class_list":["post-111828","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ceu-people","category-news","category-students","category-x-slider-home","tag-innovacion-docente"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Case Method in Marketing: learning by doing with top companies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/the-case-method-in-marketing-learning-by-doing-with-top-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Case Method in Marketing: learning by doing with top companies\" \/>\n<meta property=\"og:description\" content=\"From first to fourth year. The students of the Business Management and Marketing degrees at University CEU Cardenal Herrera have the opportunity to learn in the upmost innovative way: facing the challenges of prestigious companies. Among them, the Circuit Ricardo Tormo, Heineken, Vicente Gand\u00eda, Port of Valencia, Koopera, Keraben, Consum, Porcelanosa, McDonald&#8217;s, NH Hotels or [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/the-case-method-in-marketing-learning-by-doing-with-top-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"Actualidad CEU\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UCHCEU\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-01T08:05:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-09T07:27:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/11\/metodo-caso-cheste-ceu.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"642\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta 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The students of the Business Management and Marketing degrees at University CEU Cardenal Herrera have the opportunity to learn in the upmost innovative way: facing the challenges of prestigious companies. Among them, the Circuit Ricardo Tormo, Heineken, Vicente Gand\u00eda, Port of Valencia, Koopera, Keraben, Consum, Porcelanosa, McDonald&#8217;s, NH Hotels or&hellip;","_links":{"self":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/posts\/111828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/comments?post=111828"}],"version-history":[{"count":1,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/posts\/111828\/revisions"}],"predecessor-version":[{"id":111831,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/posts\/111828\/revisions\/111831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/media\/103481"}],"wp:attachment":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/media?parent=111828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/categories?post=111828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/tags?post=111828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}