{"id":111702,"date":"2017-02-14T12:55:56","date_gmt":"2017-02-14T11:55:56","guid":{"rendered":"https:\/\/medios.uchceu.es\/actualidad-ceu\/?p=111702"},"modified":"2023-03-21T12:07:54","modified_gmt":"2023-03-21T11:07:54","slug":"pedro-gonzalez-and-the-white-wine-with-a-black-label","status":"publish","type":"post","link":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/pedro-gonzalez-and-the-white-wine-with-a-black-label\/","title":{"rendered":"Pedro Gonz\u00e1lez and \u201cthe white wine with a black label\u201d"},"content":{"rendered":"<p>He is the founder and the creative director of his own design studio. Since 2001 his designs have carried his undisputed personal touch: <strong>Pedro Gonz\u00e1lez<\/strong> is <a href=\"https:\/\/estudiopg.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Estudio Pedro Gonz\u00e1lez Gr\u00e1fica y Comunicaci\u00f3n<\/a>. Educated at the Technical School of Design, Architecture, and Engineering of CEU UCH, he began in 1996 on a path on which his works have been awarded, chosen, and published by prestigious annuals and magazines of the field. The student who <strong>fell in love with design in the classrooms of CEU UCH<\/strong> has become <strong>a well-known professional who created his own studio<\/strong>. 20 years later he has returned to his School as a professor of the <a href=\"https:\/\/www.uchceu.es\/estudios\/posgrado\/master-universitario-diseno-producto\" target=\"_blank\" rel=\"noopener noreferrer\">Master\u2019s degree programme in Product Design<\/a>\u00a0and as a \u201cnon-lecturer\u201d for the students of <a href=\"https:\/\/www.uchceu.es\/estudios\/grado\/ingenieria-diseno-industrial-desarrollo-productos\" target=\"_blank\" rel=\"noopener noreferrer\">Industrial Design<\/a>.<\/p>\n<figure id=\"attachment_102415\" aria-describedby=\"caption-attachment-102415\" style=\"width: 2400px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-102415\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/02\/pedro-gonzalez-diseno-ceu-uch-1.jpg\" alt=\"\" width=\"2400\" height=\"1600\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/02\/pedro-gonzalez-diseno-ceu-uch-1.jpg 2400w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/02\/pedro-gonzalez-diseno-ceu-uch-1-300x200.jpg 300w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/02\/pedro-gonzalez-diseno-ceu-uch-1-768x512.jpg 768w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/02\/pedro-gonzalez-diseno-ceu-uch-1-696x464.jpg 696w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/02\/pedro-gonzalez-diseno-ceu-uch-1-1068x712.jpg 1068w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/02\/pedro-gonzalez-diseno-ceu-uch-1-630x420.jpg 630w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><figcaption id=\"caption-attachment-102415\" class=\"wp-caption-text\">El dise\u00f1ador Pedro Gonz\u00e1lez, en la Escuela de Dise\u00f1o del CEU donde se form\u00f3.<\/figcaption><\/figure>\n<p style=\"text-align: justify\">It is very likely that we have had <strong>the creativity of Pedro Gonz\u00e1lez<\/strong> present on\u00a0our tables in more than one occasion, for example in the packaging of a wine bottle. Or, on one of the screens that give us access to the digital world, through his web designs. Or, we might have come across some place defined by the personal style of his signage. Design is in everything, it surrounds us, and Pedro Gonz\u00e1lez is a part of it. In his opinion, \u201c<strong>to design is to decide, to know how to solve<\/strong>, to find solutions where others see obstacles.\u201d Only he could put <strong>a black label on a bottle of white wine<\/strong>.<\/p>\n<h4 style=\"text-align: justify\">He was painting surfboards\u2026<\/h4>\n<p style=\"text-align: justify\">\u201cI was painting surfboards at the beach and they told me about the\u00a0Technical School at CEU UCH. I enrolled, and here <strong>I fell in love with design<\/strong>\u00a0which is now my job, my passion, and my life. It was so since the first day, since the first visit we made to an exhibition of Pepe Gimeno in El Carmen, with <a href=\"https:\/\/www.uchceu.es\/directorio\/manuel\" target=\"_blank\" rel=\"noopener noreferrer\">Manolo Ba\u00f1\u00f3<\/a>, who was my teacher and is now my friend.\u201d From these times at the School Pedro Gonz\u00e1lez remembers the names of the \u201ctop-level\u201d design professionals who were his teachers at CEU UCH, such as Ba\u00f1\u00f3, Paco Bascu\u00f1\u00e1n, Marisa Gall\u00e9n, Marcelo Mart\u00ednez Lax\u2026 <strong>\u201cCEU is a winning model: current professionals educating minds enthusiastic about design.\u201d<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"CEU en 3 con el dise\u00f1ador Pedro Gonzalez en al ESET CEU\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/uIMDCrZELes?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/medios.uchceu.es\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h4 style=\"text-align: justify\">&#8230;sketching again and again\u2026<\/h4>\n<p style=\"text-align: justify\">Together with these <strong>professionals and teachers of design<\/strong> he spent hours and hours sketching, again and again, piling up drawings until reaching\u00a0an idea, familiarising himself with\u00a0creative processes some of which he still maintains. This \u201clove story\u201d that came to be at the classrooms has lasted until today: \u201cI started working at CEU, then at my mother\u2019s house, then I started working for teachers like Marisa and Sandra Figuerola, then for the National Design Award winner Daniel Nebot&#8230;\u201d<\/p>\n<h4 style=\"text-align: justify\">&#8230;until he was selling muscatel in Korea!<\/h4>\n<p style=\"text-align: justify\">Today 75% of his work is focused on the <strong>packaging of a dozen of important wineries<\/strong> (Hispano Suizas, Baron\u00eda de Tur\u00eds, Vegamar, Murviedro&#8230;) and the <strong>food industry<\/strong>, working with superstores like Mercadona and Consum and with <strong>gourmet products<\/strong>. And he is also involved in some international projects, also in which good packaging is the key to business: \u201cWe have sold <strong>muscatel from Cheste in Korea<\/strong>, adapting the packaging to the tastes of the Koreans, getting to know other cultures. We have designed bottles for <strong>white wine with a black label, breaking stereotypes, which have been sold in New York<\/strong>\u2026 Twenty years have passed like this and I am still in love with my job, still earning my living with it.\u201d<\/p>\n<h4 style=\"text-align: justify\">Many studios for thousands of companies<\/h4>\n<p style=\"text-align: justify\">Far from the stereotypes of the \u201cstar designers, so distant, so godly, and so conceptually conceptual\u201d, Pedro Gonz\u00e1lez sees himself as a normal professional who one day decided to establish his own studio: \u201cThere are thousands of design studios that work for thousands of companies; that are real professionals of design; that have a lot to say. Those that are studying now just have to find their own place, their own space, in this world.\u201d<\/p>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-102416\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/02\/pedro-gonzalez-diseno-ceu-uch-3.jpg\" alt=\"\" width=\"2400\" height=\"1587\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/02\/pedro-gonzalez-diseno-ceu-uch-3.jpg 2400w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/02\/pedro-gonzalez-diseno-ceu-uch-3-300x198.jpg 300w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/02\/pedro-gonzalez-diseno-ceu-uch-3-768x508.jpg 768w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/02\/pedro-gonzalez-diseno-ceu-uch-3-696x460.jpg 696w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/02\/pedro-gonzalez-diseno-ceu-uch-3-1068x706.jpg 1068w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/02\/pedro-gonzalez-diseno-ceu-uch-3-635x420.jpg 635w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/h4>\n<h4 style=\"text-align: justify\">Postgraduate classes\u2026<\/h4>\n<p style=\"text-align: justify\">At <strong>the Technical School of CEU UCH<\/strong> Pedro Gonz\u00e1lez is not a student anymore, nor is he just a former student: he has been a <strong>professor of the Master\u2019s degree in Product Design since 2014<\/strong>. \u201cI try to bring to the postgraduate students my 20 years of experience in the world of design, and give it to them\u00a0on the plate, ready to be sliced and eaten.\u201d<\/p>\n<h4 style=\"text-align: justify\">&#8230;and \u201cnon-lectures\u201d<\/h4>\n<p style=\"text-align: justify\">During\u00a0his encounters with students of Industrial Design Pedro has decided to offer them \u201cnon-lectures\u201d. His <strong>\u201cnon-lectures\u201d<\/strong> have included, for example, a tasting of one of the wines the packaging of which he designed, because one has to know the product! \u201cI came to talk to you as I would have talked to myself in the past,\u201d he has said to the design students at CEU UCH, and\u00a0advised them: \u201cTo design is to decide, also your future. <strong>Skip the processes, be curious, there is a need hungry people\u2026 find that point of madness.<\/strong>\u201d<\/p>\n<h4 style=\"text-align: justify\">Part of a \u201cwinning model\u201d<\/h4>\n<p style=\"text-align: justify\">\u201cA designer is finished only when they have nothing to say.\u201d Without doubt, Pedro Gonz\u00e1lez has many more things to say in the world of design. His School, this \u201cwinning model\u201d that educates professionals like him, thanks to professionals like him, will\u00a0always be open for him to come and share what he has to say.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>He is the founder and the creative director of his own design studio. Since 2001 his designs have carried his undisputed personal touch: Pedro Gonz\u00e1lez is Estudio Pedro Gonz\u00e1lez Gr\u00e1fica y Comunicaci\u00f3n. Educated at the Technical School of Design, Architecture, and Engineering of CEU UCH, he began in 1996 on a path on which his [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":102415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1425,1426,38],"tags":[1524],"class_list":["post-111702","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ceu-people","category-students","category-x-slider-home","tag-grado-diseno-industrial-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pedro Gonz\u00e1lez and \u201cthe white wine with a black label\u201d<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/pedro-gonzalez-and-the-white-wine-with-a-black-label\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pedro Gonz\u00e1lez and \u201cthe white wine with a black label\u201d\" \/>\n<meta property=\"og:description\" content=\"He is the founder and the creative director of his own design studio. Since 2001 his designs have carried his undisputed personal touch: Pedro Gonz\u00e1lez is Estudio Pedro Gonz\u00e1lez Gr\u00e1fica y Comunicaci\u00f3n. Educated at the Technical School of Design, Architecture, and Engineering of CEU UCH, he began in 1996 on a path on which his [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/pedro-gonzalez-and-the-white-wine-with-a-black-label\/\" \/>\n<meta property=\"og:site_name\" content=\"Actualidad CEU\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UCHCEU\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-14T11:55:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-21T11:07:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/02\/pedro-gonzalez-diseno-ceu-uch-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elisa 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Since 2001 his designs have carried his undisputed personal touch: Pedro Gonz\u00e1lez is Estudio Pedro Gonz\u00e1lez Gr\u00e1fica y Comunicaci\u00f3n. Educated at the Technical School of Design, Architecture, and Engineering of CEU UCH, he began in 1996 on a path on which his&hellip;","_links":{"self":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/posts\/111702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/comments?post=111702"}],"version-history":[{"count":3,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/posts\/111702\/revisions"}],"predecessor-version":[{"id":157651,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/posts\/111702\/revisions\/157651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/media\/102415"}],"wp:attachment":[{"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/media?parent=111702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/categories?post=111702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/wp-json\/wp\/v2\/tags?post=111702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}