{"id":110915,"date":"2017-04-26T10:20:58","date_gmt":"2017-04-26T08:20:58","guid":{"rendered":"https:\/\/medios.uchceu.es\/actualidad-ceu\/?p=110915"},"modified":"2020-12-03T15:48:13","modified_gmt":"2020-12-03T14:48:13","slug":"innovation-and-internationalization-students-put-city-marketing-into-practice-in-the-netherlands","status":"publish","type":"post","link":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/innovation-and-internationalization-students-put-city-marketing-into-practice-in-the-netherlands\/","title":{"rendered":"Innovation and internationalization: students put city marketing into practice in The Netherlands"},"content":{"rendered":"<p>On the occasion of the International Week, some <a href=\"https:\/\/www.uchceu.es\/estudios\/grado\/direccion-empresas\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Business Administration<\/strong><\/a> and <a href=\"https:\/\/www.uchceu.es\/estudios\/grado\/marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Marketing<\/strong><\/a> students from CEU in Elche travelled to Fontys University in Eindhoven.<\/p>\n<p><iframe loading=\"lazy\" title=\"Innovaci\u00f3n e internacionalizaci\u00f3n CEU: practicar citymarketing en Holanda\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/UNYoYfTTxlA?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/medios.uchceu.es\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Some Business Administration and <a href=\"https:\/\/www.uchceu.es\/estudios\/grado\/marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Marketing<\/strong><\/a> students travelled from the campus in Elche and visited <strong>Fontys University,<\/strong> in Eindhoven (The Netherlands) where they had the chance to share three days of dedicated work with <strong>Hogeschool Communicatie<\/strong> professors and students with the aim of studying Eindhoven development strategy through city marketing techniques.<\/p>\n<p>This activity took place during the \u201cInternational Week\u201d, a CEU professors\u2019 initiative held this year for the fourth time and divided in two parts.\u00a0In October 2016, during the first part, professors and students from Fontys University, professors from the <strong>University of Lodz<\/strong> (Poland) and <strong>Vilnius University<\/strong> (Lithuania) gathered in Elche with professors and students from CEU for four days with the aim of analysing Elche\u2019s touristic strategy using Design Thinking as an assessment method.<\/p>\n<p>During the second part, professors and students from Elche travelled to Eindhoven in order to study the city\u2019s development strategy. Students from both Universities worked with marketing experts analysing Eindhoven transformations in the <strong>Strijp-s<\/strong> area, where Philips\u2019 ancient factory was located. Moreover, they analysed the urban development project through the conservation of unique buildings and the rehabilitation of the city area as a service and residential area. They also visited the communication agency where the project <strong>Eindhoven365<\/strong> is based. The managing director <strong>Peter Kentie<\/strong>\u00a0also gave a lecture on Eindhoven&#8217;s City Marketing project.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-102610\" src=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/03\/Sesi\u00f3n-de-trabajo-de-alumnos-de-Direcci\u00f3n-de-Empresas-y-Marketing-del-CEU-en-Holanda.jpg\" alt=\"\" width=\"4032\" height=\"2268\" srcset=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/03\/Sesi\u00f3n-de-trabajo-de-alumnos-de-Direcci\u00f3n-de-Empresas-y-Marketing-del-CEU-en-Holanda.jpg 4032w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/03\/Sesi\u00f3n-de-trabajo-de-alumnos-de-Direcci\u00f3n-de-Empresas-y-Marketing-del-CEU-en-Holanda-300x169.jpg 300w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/03\/Sesi\u00f3n-de-trabajo-de-alumnos-de-Direcci\u00f3n-de-Empresas-y-Marketing-del-CEU-en-Holanda-768x432.jpg 768w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/03\/Sesi\u00f3n-de-trabajo-de-alumnos-de-Direcci\u00f3n-de-Empresas-y-Marketing-del-CEU-en-Holanda-696x392.jpg 696w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/03\/Sesi\u00f3n-de-trabajo-de-alumnos-de-Direcci\u00f3n-de-Empresas-y-Marketing-del-CEU-en-Holanda-310x174.jpg 310w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/03\/Sesi\u00f3n-de-trabajo-de-alumnos-de-Direcci\u00f3n-de-Empresas-y-Marketing-del-CEU-en-Holanda-1068x601.jpg 1068w, https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/03\/Sesi\u00f3n-de-trabajo-de-alumnos-de-Direcci\u00f3n-de-Empresas-y-Marketing-del-CEU-en-Holanda-747x420.jpg 747w\" sizes=\"auto, (max-width: 4032px) 100vw, 4032px\" \/><\/p>\n<p>As a result of the visit, many <strong>research<\/strong> or <strong>students exchange collaborative<\/strong> projects have been launched with the aim of promoting Universities internationalisation. Moreover, Fontys University invited some CEU professors from Elche to give lectures during their International Week.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the occasion of the International Week, some Business Administration and Marketing students from CEU in Elche travelled to Fontys University in Eindhoven. Some Business Administration and Marketing students travelled from the campus in Elche and visited Fontys University, in Eindhoven (The Netherlands) where they had the chance to share three days of dedicated work [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":65225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1421,38],"tags":[266],"class_list":["post-110915","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","category-x-slider-home","tag-internacionalizacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovation and internationalization: students put city marketing into practice in The Netherlands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/innovation-and-internationalization-students-put-city-marketing-into-practice-in-the-netherlands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation and internationalization: students put city marketing into practice in The Netherlands\" \/>\n<meta property=\"og:description\" content=\"On the occasion of the International Week, some Business Administration and Marketing students from CEU in Elche travelled to Fontys University in Eindhoven. Some Business Administration and Marketing students travelled from the campus in Elche and visited Fontys University, in Eindhoven (The Netherlands) where they had the chance to share three days of dedicated work [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/innovation-and-internationalization-students-put-city-marketing-into-practice-in-the-netherlands\/\" \/>\n<meta property=\"og:site_name\" content=\"Actualidad CEU\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UCHCEU\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-26T08:20:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-03T14:48:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/medios.uchceu.es\/actualidad-ceu\/wp-content\/uploads\/sites\/2\/2017\/03\/Sesi\u00f3n-de-trabajo-de-alumnos-de-Direcci\u00f3n-de-Empresas-y-Marketing-del-CEU-en-Holanda.jpg\" \/>\n\t<meta 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