{"id":110902,"date":"2017-03-15T10:04:50","date_gmt":"2017-03-15T09:04:50","guid":{"rendered":"https:\/\/medios.uchceu.es\/actualidad-ceu\/?p=110902"},"modified":"2020-12-03T15:48:14","modified_gmt":"2020-12-03T14:48:14","slug":"estudio-menta-or-how-hard-life-would-be-without-design","status":"publish","type":"post","link":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/estudio-menta-or-how-hard-life-would-be-without-design\/","title":{"rendered":"Estudio Menta…or how hard life would be without design"},"content":{"rendered":"

Xavi Calvo, a\u00a0CEU-UCH-trained designer, and Ra\u00fal Climent, coordinator of the Master\u2019s Degree in Design and Graphical Communication, explain to the students how they work at\u00a0Estudio Menta<\/a><\/strong><\/p>\n

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Ra\u00fal Climent y Xavi Calvo, de Estudio Menta, en la Escuela de Dise\u00f1o del CEU.<\/figcaption><\/figure>\n

\u201cWe are surrounded\u2026 by design! And it would be very difficult to live without it\u201d: so says Xavi Calvo, from\u00a0Estudio Menta<\/a><\/strong>. Almost without us realizing it, the design of each element around us, and each and every object we use, makes our lives better. At\u00a0Estudio Menta<\/strong>\u00a0they know this very well. And they work hard every day to ensure that their designs can make our lives easier. Two of the founder members of this prestigious firm came to the CEU-UCH Technical\u00a0School<\/a><\/strong> to provide extensive insights into their past and present work:\u00a0Ra\u00fal Climent<\/strong>, who is also currently the coordinator of the Master\u2019s Degree in Design and Graphical Communication<\/strong><\/a> at the CEU-UCH, and\u00a0Xavi Calvo<\/strong>, who\u00a0trained as a designer at the very same CEU Technical\u00a0School.<\/p>\n

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For Xavi Calvo<\/strong>, \u201cthere are no big or small projects.\u201d Estudio Menta<\/strong>\u2019s projects range from decorating the Valencia Metro carriages, to celebrate the FGV\u2019s 30th anniversary, to business cards they designed for a jazz singer \u2013 something that unexpectedly brought them a lot of publicity. The reason for their success may well be the typesetting they choose for each project: it is a key feature of the aesthetic execution of each of their designs, and something which makes them stand out from the rest. Climent and Calvo spoke to the students on the Bachelor\u2019s Degree in Industrial Design Engineering and Product Development\u00a0at the CEU-UCH<\/strong>\u00a0and gave them some insights into what their overall strategy is when they approach each design project.<\/p>\n

Xavi Calvo<\/strong>, looking back on his experience as a graduate of\u00a0CEU\u2019s Design School<\/strong>, said that, for him, the best thing about studying at CEU was coming into contact with the lecturers, who are also well-known professionals in the design world. Now, he has become one of them. He also told us all about his vision of design in general, and also about Design at CEU<\/strong>, in this video (in Spanish):<\/p>\n