{"id":110847,"date":"2017-03-15T09:40:31","date_gmt":"2017-03-15T08:40:31","guid":{"rendered":"https:\/\/medios.uchceu.es\/actualidad-ceu\/?p=110847"},"modified":"2023-05-02T13:53:16","modified_gmt":"2023-05-02T11:53:16","slug":"vaip-2017-a-blend-of-strategy-and-creativity-at-ceu-valencia","status":"publish","type":"post","link":"https:\/\/medios.uchceu.es\/actualidad-ceu\/en\/vaip-2017-a-blend-of-strategy-and-creativity-at-ceu-valencia\/","title":{"rendered":"VAIP 2017: a blend of strategy and creativity at CEU Valencia"},"content":{"rendered":"

The IPs (Intensive Programs) are cultural and educational\u00a0experiences\u00a0in which students and teachers from different European universities<\/strong> gather together to work on a specific project.\u00a0During the first week of March 2017, University CEU Cardenal Herrera<\/strong><\/a> was the main venue for\u00a0the IP EUTA<\/strong>, an IP Program in which students from all over the continent\u00a0worked together to develop a communication campaign for a specific client.<\/p>\n

On this very special occasion\u00a0for us we would like to\u00a0thank the participation of students from Finland<\/strong>, Belgium<\/strong>, United Kingdom<\/strong>, The Netherlands<\/strong>,\u00a0Germany\u00a0<\/strong>and of course the Spanish<\/strong> hosts coming from our very own\u00a0Faculties of Humanities and Communication<\/strong> and that of Law, Business and Marketing<\/strong>: we hope you have all enjoyed your experience here at CEU Valencia!<\/p>\n

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This year’s program focused\u00a0on a comprehensive communication campaign for\u00a0Fundaci\u00f3n Turismo Valencia<\/strong>, our city’s Tourist Board which promotes\u00a0Valencia as a destination<\/strong> for Europeans. Throughout the week all the participants attended various\u00a0lectures<\/a>, leisure\u00a0activities and get-togethers to foster integration and group work.<\/p>\n

This experience not only nurtures students in the professional field but also at a more\u00a0cultural and personal level, as it allows them to understand the differences between cultures, namely to listen to them, but above all to live with them; a\u00a0kind of “training” that will help them, right\u00a0from the university, to get\u00a0better prepared for\u00a0a globalized and multicultural world<\/strong>.<\/p>\n

For the\u00a0Faculty of Humanities and Communication<\/strong>\u00a0at University CEU Cardenal Herrera<\/strong><\/a>, it is vitally important to be part of the Intensive Programs that have been part of its\u00a0academic agenda since 2003 as they bring a tremendous benefit to the students who take part in them.<\/p>\n

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For us as host institution it was a big challenge to organize the event<\/strong>, which lasted for a whole week, and we did our best to offer different activities to our international guests: from lectures and information sessions to provide the necessary\u00a0creative guidelines<\/strong>, to more fun and laid-back activities in the city. Therefore, the schedule made by the teachers involved was\u00a0thought to the millimeter and, from what some of the students said, they seem to\u00a0have taken the best of experiences from Valencia<\/strong>!<\/p>\n

“I am very happy to be part of this great experience”, student from UK<\/p>\n

“What an interesting city and how comfortable I feel to be here”, student from Finland<\/p><\/blockquote>\n

Among the various activities included in\u00a0the event,\u00a0we would like to highlight:<\/p>\n